Yago Paramo – Paramo Group
DMSC Workshop Title and Description
” Industry First: The True Influence, Traffic, and ROI Generated By Craigslist “
PGI has been pushing data to Craig’s List since 2003, created 5 different data tools for this task, managed hundreds of templates, and worked with companies like AutoNation, Lithia, Earnhardt, etc. Our systems currently publish over 500,000 ads a month and we have the ability to measure ad opens, ad clicks, phone calls, emails, and more.
The goal for the hour is to provide dealers with all the knowledge they need about making their Craig’s List postings successful. We are interested in creating the least amount of ads for the highest possible return.
- Choosing the correct areas to post. Short and long reach strategies. Location based messages.
- Maximizing traffic times. Posting when customers are online. Volume postings.
- Changing the message to measure response. Targeting audiences. Special finance.
- Linking the ads to VDP pages. SEO and retargeting opportunities. CL traffic, the missing piece of data revealed.
About Yago
Yago Paramo has over 20 years of experience in selling/marketing cars while he was in college. After earning a bachelor degree for e-commerce Marketing and Computer Science, Yago decided to follow his own passion, automotive e-commerce.
He assembled a team of professionals and helps them to develop innovative technologies to bring e-business marketing programs for automotive dealers. Within a year, the company grew to serving more than 400 franchised and independent dealers in the WA area and well over 1000 across the U.S.
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