“Digital Moments That Matter in 2013: Amplifying the Attachment to Your Dealership’s Brand”
For decades we have understood the importance of branding our dealerships and have communicated our brand messages through traditional mediums such as TV, Radio, Outdoor, and Print. As more and more shoppers rely on the internet throughout their car shopping process, it is critical that your brand remains front and center.In this session we will share best practices for promoting your dealership’s brand and engaging with customers before the lot, on the lot, and how to amplify the attachment to your brand after the lot. More specifically, we will discuss the increased efficiency and effectiveness that video, display (banner), and mobile ads can bring to your dealership.
Participants will leave with a strong understanding of what it takes to win in the Zero Moment of Truth (ZMOT) and how to make your brand stand out from the competition.
Peter Leto co-leads the Dealer Jumpstart Team at Google. He is responsible for providing automotive partners with scalable business solutions to further develop their Tier 2 & Tier 3 advertising strategies.
Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with national advertising programs. In 2008, he joined Google as an Account Manager in the Chicago B2B vertical, working with Fortune 500companiesprimarily across the Manufacturing & Energy sectors. After three years he returned to Detroit in his current role in Automotive.
Peter graduated from the University of Michigan with a degree in Political Science and Communications. He currently resides in Rochester Hills, Michigan.