Patrick Workman is a client partner for Autos at Facebook. He is responsible for developing collaborative relationships with dealership groups and digital marketing providers. Previously, Workman was vice president of regional, dealer, and global productdevelopment at FordDirect. There, he identified, tested, and launched new digital products and services for Ford, Ford Regions and Ford/Lincoln dealerships.
Prior to FordDirect, Patrick held multiple positions with Dealer.com. Previously, he was the e-commerce director and general sales manager at Pierre Automotive Group and a zone manager with the Ford Motor Company.