Patrick Workman – Facebook
DMSC Key Note Speaker
“Facebook’s 4 Steps to Dealership Success”
People are connecting with their favorite business and brands on Facebook at a massive scale. They’re sharing which businesses and products they love with their friends and family. Learn 4 steps you can follow to grow your dealership’s presence on Facebook in order to build lasting relationships with your customers.
About Patrick
Patrick Workman is a client partner for Autos at Facebook. He is responsible for developing collaborative relationships with dealership groups and digital marketing providers. Previously, Workman was vice president of regional, dealer, and global productdevelopment at FordDirect. There, he identified, tested, and launched new digital products and services for Ford, Ford Regions and Ford/Lincoln dealerships.
Prior to FordDirect, Patrick held multiple positions with Dealer.com. Previously, he was the e-commerce director and general sales manager at Pierre Automotive Group and a zone manager with the Ford Motor Company.
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