Marc McGurren will walk attendees step by step on how they helped one dealer virtually triple their sales, increase web traffic, double their closing ratio, and ultimately make $100,000 more a month.
Marc had the opportunity to work with a stand alone Toyota dealership in Pennsylvania, and over the course of 6 months, with the help of the leadership and dealer principle of the dealership turn their BDC into one of the most profitable departments in the dealership. Marc will outline how the dealership sought out new talent, cultivated their current staff, and trained the team to grow their department 200% in 6 months. Attendees will walk away with a blueprint that can be taken back into any dealership and be implemented as well as an open forum for both Marc and the dealerships BDC Director to answer any and all questions regarding the great success this team had.
Marc McGurren joined as PCG Consulting Inc. as a partner in January 2012. Formerly he was the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX. He is a graduate of Angelo State University (BBA, 2001), Dallas Theological Seminary (MA/BS, 2003), and the NADA Dealer Candidate Academy (2010). He is currently pursuing his MBA at the University of North Texas.