Marc McGurren – PCG Consulting

Home » Speakers »

DMSC Workshop Title and Description

“Dealer Success: How a Toyota Dealer Went from Selling 55 to 140 units per month in just 6 months”

Marc McGurren will walk attendees step by step on how they helped one dealer virtually triple their sales, increase web traffic, double their closing ratio, and ultimately make $100,000 more a month.

Marc had the opportunity to work with a stand alone Toyota dealership in Pennsylvania, and over the course of 6 months, with the help of the leadership and dealer principle of the dealership turn their BDC into one of the most profitable departments in the dealership. Marc will outline how the dealership sought out new talent, cultivated their current staff, and trained the team to grow their department 200% in 6 months. Attendees will walk away with a blueprint that can be taken back into any dealership and be implemented as well as an open forum for both Marc and the dealerships BDC Director to answer any and all questions regarding the great success this team had.

If you are struggling in your BDC or Internet Department, or just want to take your department to the next level, this workshop is for you!

About Marc

Marc McGurren Automotive Speaker

Marc McGurren joined as PCG Consulting Inc. as a partner in January 2012. Formerly he was the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX. He is a graduate of Angelo State University (BBA, 2001), Dallas Theological Seminary (MA/BS, 2003), and the NADA Dealer Candidate Academy (2010). He is currently pursuing his MBA at the University of North Texas.

Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is a regular contributor and former community editor for Drivingsales.com, speaker at multiple automotive conferences including the Automotive Boot Camp, Digital Dealer Workshops, Driving Sales Executive Summit, Digital Marketing Strategies Conference.

With more than 8 years of automotive experience he has held positions that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director as well has his current position as internet director.

His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” has helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011.