Lyndsey Rodriguez – Dominion

DMSC Workshop Title and Description 

“Service Lane Prospecting: Driving additional revenue with your existing data”

Data-mining seems to be the newest trend in both Imports and Domestic vehicles.  In an economy where floor traffic had slowed, data-mining helps dealers connect with previous customers, resulting in successful sales.

By pulling all the finance and lease deals over the past few years automatically, it’s possible to find qualified customers who, with no money down, could lower their current payments and get into a newer vehicle today.  Help supply used car lots nationwide by cultivating opportunities within your own database.

Learn about the latest software tools, processes, and benchmarks that can deliver outstanding performance and profits in 2013.

About Lyndsey

Lyndsey Rodriguez began working in the automotive industry in 2004 with Bravo Media, where she was instrumental in the success of direct mail. Lyndsey joined IMS in 2007 developing service technologies and has been instrumental in spreading awareness of the effects of economic pain points for today’s auto dealer.

As a proven leader, she currently educates and trains auto dealers to find prime ROI opportunities and expand market penetration. In her role as Director of Equity Solutions for Dominion Dealer Solutions, Lyndsey also speaks at numerous OEM grassroots meetings, educating OEMs on the importance of customer retention.

Large dealer groups also rely on her expertise and industry knowledge to advise them on best practices. Her partnerships with OEMs and large dealer groups focus not on the customer’s next sale, but continued vehicle sales for the rest of that customer’s life.