Larry Cochran, SVP of Dealer Products and Services- DealerRater
As Senior Vice President of Dealer Products & Services, Larry maintains executive oversight of DealerRater’s Client Services, Sales & Marketing areas. He has an impressive track record of driving growth and improving business performance while maintaining a client-centric philosophy.
With 30 years of auto industry experience, prior to joining DealerRater, Larry spent more than a decade in key executive positions at ADP Dealer Services, most recently serving as Vice President – Digital Solutions.
Previous to that he built a start-up Marketing Outsource Services business unit within ADP Dealer Services and also served as ADP Dealer Service’s Director of Operations & Sales. Larry holds a Bachelor’s degree from the University of Cincinnati.