Larry Cochran – Dealer Rater

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DMSC Workshop Title and Description

“The Power of 3rd-Party Content: What’s Your Offensive Strategy for Online Reputation Management?”

An online reputation management strategy is no longer simply a “nice to have” for today’s successful dealerships – but a necessity. Join this presentation and explore the fundamental building blocks in building and maintaining an online reputation that enhances auto consumers’ interest in doing business with your dealership as well as your employees. Dealers will gain strategies for leveraging online reviews to sell more cars across the Web and in the showroom. Attendees will also learn firsthand the results of a DealerRater commissioned study on the landscape of dealer reviews and the impact of online reviews on dealership revenues.

Larry Cochran, SVP of Dealer Products and Services- DealerRater
As Senior Vice President of Dealer Products & Services, Larry maintains executive oversight of DealerRater’s Client Services, Sales & Marketing areas. He has an impressive track record of driving growth and improving business performance while maintaining a client-centric philosophy.

With 30 years of auto industry experience, prior to joining DealerRater, Larry spent more than a decade in key executive positions at ADP Dealer Services, most recently serving as Vice President – Digital Solutions.

Previous to that he built a start-up Marketing Outsource Services business unit within ADP Dealer Services and also served as ADP Dealer Service’s Director of Operations & Sales. Larry holds a Bachelor’s degree from the University of Cincinnati.