Joe’s DMSC Workshop“Is Your Internet Team Making The Grade? “
Over 20% of automotive shoppers submit an online inquiry into your dealership. While you measure and monitor the results from those Internet leads, there is one crucial step that is often overlooked. That is, how well your Internet team honestly follows up with each and every lead. Do you have a process in place to make sure that every lead is handled with 100% effort?
DealerKnows has been conducting a year-long study with dealers from around the nation and the results have allowed them to pinpoint the key elements dealers should be looking at when grading the success of their lead management follow-up. When you attend this session, you’ll learn:
- What specific variables DealerKnows uses when grading the performance of Internet sales managers
- What percentage of Internet Sales Managers follow these steps
- Which elements of Internet lead follow-up is most commonly skipped
- What results can be expected when Internet Sales Managers are held accountable to a detailed process
Don’t miss out on an information-packed session that will detail how to grade your Internet lead handlers and how executing the little lead management tasks can have impactful results.
About Joe Webb
Joe Webb is the Founder of DealerKnows Consulting, an automotive Internet sales training firm focused on maximizing dealerships’ online investments through hands-on/on-site training, virtual consulting, and the industry’s first lead management coaching software. Joe has been called “the funniest guy in the car business” and consults nationwide, showing dealerships success by instilling proven Internet marketing practices.
Joe writes for multiple publications and industry resource sites, and is a regular top-rated speaker at industry conferences.
Joe Webb also speaks at Dealer 20 groups on topics from lead management, hiring for the Internet department, BDC and Internet Department structure, and dealership marketing, all the way to social media.
As a dealership professional with a history of true retail success, his primary goal, as he always states, is “to better the culture of car sales”.