“Using Big Data to Manage Your On-line Presence From Key Word to Lead Submission”
Big Data derived directly from real-time shopper behavior is giving us insights into our business we have never before had. This new ability allows us to see exactly what auto shoppers do from first key word through lead submission. Now, for the first time, we as dealers can see exactly where our ad dollars are best working, what SEM/PPC is doing for our conversion, how our websites can be designed to optimize lead conversion, even knowing what vehicles to stock that will be the best sellers in the next 45 days of business. Dealers have never before had visibility to this level of detail from auto shoppers behavior, and it is having a huge positive impact in making money, saving money and saving time.
About Jason Ezell
With almost 25 years experience in the automotive industry, Jason Ezell first managed dealerships for over 8 years before being invited to join Autotrader.com’s first sales team after its inception in 1998/99.
He then started one of the most unique and respected website companies in the industry.
As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference Speaker, to writing for several industry magazines for years, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet.
Ezell is currently President and Co-Founder of Dataium LLC, the largest aggregator of auto shopper behavior data in the industry, and just received an award for Innovative Company of the Year from the Tennessee Tech Council