Jared Rowe serves as president for Kelley Blue Book. In this position, he oversees all business segments of Kelley Blue Book and the company’s top-rated consumer website, www.kbb.com.
As president, Rowe’s primary focus is maintaining and growing Kelley Blue Book’s more than 85-year leadership position in the automotive valuation and research marketplace. Rowe maintains a strict commitment to upholding the company’s longstanding history of trust, ensuring Kelley Blue Book provides the most comprehensive, quality information to consumers and industry partners.
Prior to becoming president of Kelley Blue Book in February 2012, Rowe was vice president of product management for Kelley Blue Book’s parent company, AutoTrader.com. In this role, Rowe led AutoTrader.com’s Product Management department in the development and implementation of the company’s product strategies.
Before joining AutoTrader.com in 2010, Rowe spent nearly 10 years at FordDirect, where he also was a member of the FordDirect founding executive management team.
At FordDirect, Rowe assumed varying positions of leadership, including the executive vice president responsible for product strategy, dealer product distribution, channel pricing and information technology. Prior to FordDirect, Rowe previously held positions at Autobytel in product development, and Central Atlantic Toyota Distributors as a service and parts manager.
Rowe holds a bachelor’s degree in business administration and automotive marketing from Northwood University, and a master’s degree in business administration from the Ross School of Business at University of Michigan.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week.
The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. KBB.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs.
Kelley Blue Book’s KBB.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader Group.