“Ratings, Recognition, and Revenue through Reputation Management”
Learn how to generate reviews, improve your CSI/CES scores, and create a rock star staff that stays. Capitalize on top-notch customer service by leveraging a reputation management strategy to improve your in-store process, staff performance and morale and ultimately attract more customers to your dealership.
Dennis Lunde is the Owner of Lunde’s Peoria Volkswagen in Arizona. He has 37 years of automotive expertise that started after graduating from the University of North Dakota and going to work for the Rydell Group in 1978. He became a dealer in 1986 with a Lincoln-Mercury/Jeep store in Fargo, ND and later added a Saturn dealership on the same property. He then expanded by purchasing a Ford/Chrysler dealership in Detroit Lakes, MN in 1998. After many years of ice and eight foot snow banks, hesold the three stores and moved to sunny Arizona. There he purchased two Saturn stores until Saturn closed its doors in 2010. For the last three years he has operated a Volkswagen dealership in Peoria, AZ.
Dennis has always been dedicated and focused on delivering great customer service and his dealerships have earned several awards over the years; such as Ford Chairman’s Awards, Chrysler 5 Star Awards, Saturn Summit Awards, and most recently two Volkswagen Customer First Club Awards.