David Metter – HookLogic

 DMSC Workshop Title and Description

” Learn From Apple – Taking an App Store Approach to Vendor Selection “

In our industry, dealers are at a disadvantage when it comes to vendor selection and integration.  For many, the process of integrating multiple pieces of technology to best serve their dealership process is burdensome.  Outside of industry, companies like Apple and Salesforce seem to have found a way to best serve their customers.  With Apple, they have delivered a wonderful executable (iPhone and iPad) and opened it up for others to build great software, without restrictions, that makes the masses loyal to Apple.

In this general session, we will do a deep dive into this best practice and share how successful dealers and solutions providers are working together to sell more cars and service.  Instead of closed architecture, we will discuss how open architecture, API usage, and integration; all for the good of the dealership and its personnel.  We will use the “Genius Bar” specialist analogy and truly have fun and deliver a robust message to the attendees.

 About David Metter

David Metter brings a wealth of automotive knowledge and experience to HookLogic, both from a dealer and service provider perspective. Prior to joining HookLogic, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.

David previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.  He began his career on showroom floor.  As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and moved his way up, eventually to General Manager of a dealership.

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, and JD Power’s Automotive Internet Roundtable.

David is an avid automotive enthusiast and lives in Suwanee, GA with his wife and children.