Craig Lockerd – AutoMax Recruiting

DMSC Workshop Title and Description

“Tomorrow’s Technology To Tap Into Today’s Top Talent “

All the best technology,process’s and digital strategies available are of little use without properly, professionally recruited, screened, interviewed and retained top talent. My workshop will walk you through how to use technology,social media and tweaks in your recruiting process’s to tap into the talent that will take your dealerships to levels that will help you dominate your market.

About Craig

Craig Lockerd has been in the auto industry for more than 38 years, holding literally every position in a dealership. He became a turnaround consultant in the late ‘80s and started AutoMax Recruiting and Training more than 13 years ago, because there was an overwhelming need for fresh blood in the auto industry.

Craig has personally trained and developed thousands of salespeople and managers while AutoMax Recruiting and Training has conducted more 11,000 recruiting campaigns and has trained over 100,000 people into the auto industry, from “Porters to Presidents.”

When it comes to cutting-edge recruitment of top talent for the auto industry and how to develop and retain that talent, Craig and his team from AutoMax are the industry leaders!

A highly sought-after speaker, Craig has spoken at numerous 20 Groups, dealerships and industry conferences. Currently, Craig is working on his first book.  Craig is one of the co-authors of this years best selling book for automotive professionals: Unfair Advantage available on Amazon.com

While Craig has had much success in his life, he prefers to be defined by his love for the church and his family.