Dealers who are looking to measure the ROI of their digital marketing investments need to master the basics of Google Analytics. Dealers need to know how to customize reports that will give them ACTIONABLE data to increase the profits at the dealership. Since a dealership website is the new “storefront”, does it make sense to ignore the rich insights and reports that Google offers car dealers for free? Absolutely not!
Brian Pasch will lead dealers through three workshops on Google Analytics. Check out the full listing of workshops at DMSC this year. Each Google Analytics session will also feature a leading industry expert showing attendees how to practically apply Google Analytics for car dealership management. Taking a general Google Analytics workshop will not give the same impact of a customize series of classes designed for car dealership websites.
DMSC Workshop Title and Description (3-Parts):
Brian Pasch, CEO of PCG Digital Marketing, has built his business insights and strategy on a foundation consisting of over 20 years of Information Technology and Marketing leadership. His career history includes work in the public sector, Senior Telecom Analyst on Wall Street and has an incredible talent for building successful private enterprises.
Fresh out of Rutgers University, Brian published his first book and software package with Prentice Hall in 1984. Since that time he has been recognized as a builder of world-class data warehousing models, a creator of award winning search marketing strategies and the highest rated Internet Trainer in the automotive industry.
Recognizing a powerful shift in corporate advertising spending, Pasch founded PCG Digital Marketing in 2005 to assist growing companies with their digital marketing strategy. Brian’s ability to speak authoritatively to business leaders and their technical teams on business architecture, marketing, and sales helped to catapult their growth and credibility.
In August 2011, Inc. Magazine named PCG Digital Marketing the 192nd Fastest Growing Private Company in the United States. PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey where PCG is based.
PCG serves many industries, but their largest by far is the automotive retail industry where they serve hundreds of car dealerships across the US and Canada.
Brian Pasch is an avid writer and blogger and his commentary on Search Engine Optimization and Digital Marketing can be easily found on the Internet. In 2012 he founded PCG Consulting to provide vendor neutral advise to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media.
Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops. His popular training programs makes him an in demand speaker with elite flying status.