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Brian

Pasch

Founder

Founder of PCG Companies, Brian Pasch Enterprises (BPE), and Pasch Group, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.

speaker sessions

The Year of the Audience: Leveraging 1st and 3rd Party Sources

Client Command • Foureyes • Clarivoy

Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.

3:45pm

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Day 2

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Panel

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

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Waterloo Exhibit Hall

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Sponsored by:

Marketing Automation Platforms - Finding The Right Partner

Fullpath • Outsell • fullthrottle.ai • Activator Dealer Solutions

Marketing automation platforms are being enhanced with first-party data management platforms (CDP/CXP) to elevate marketing outcomes. Advances in MarTech are driving better marketing results and delivery opportunities. Learn from leaders in the MAP/CDP landscape to learn which platform approach is the best fit for your dealer group.

3:15pm

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Day 1

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Panel

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

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Waterloo Exhibit Hall

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Sponsored by:

Industry Update

Join Brian Pasch in the Ballroom for the signature Industry Update Kickoff discussing the latest breakthroughs in the automotive industry!

2:00pm

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Day 1

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Kickoff

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

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Waterloo Exhibit Hall

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Sponsored by:

GA4 Training

Capped 75 members

Must have the GA4 Add-On to attend. This 2 hour session will provide practical, hands-on training with top industry experts addressing challenges and opportunities in GA4.

11:00am

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Day 1

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Capped Meeting

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Room 604-605

Marketing

Data

Sales

Beyond

Sponsored by:

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Waterloo Exhibit Hall

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Sponsored by:

Fixing Your GA4 Accounts to Optimize Google Ads Campaigns

CallRevu • DealerOn • Ansira • CDK Global

The majority of dealers still lack the proper configurations to optimize their Google Ads campaigns. Agencies are pointing fingers and tech companies and website companies say that they are not paid to manage third party vendors. Sadly, the dealers lose in this high stakes gamble that guessing at who engages and converts on a dealer’s website is ok. It’s not and it has to stop.

10:00am

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Day 3

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Panel

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

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Waterloo Exhibit Hall

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Sponsored by:

Data Enhancements – Hygiene: What You Need To Know

TransUnion • Urban Science • OfferLogix

As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.

8:00am

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Day 2

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Panel

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

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Waterloo Exhibit Hall

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Sponsored by:

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