Brian Pasch
Pasch Group
Founder of PCG Companies, Brian Pasch Enterprises (BPE), and Pasch Group, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.
Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.
Pasch Group
Foureyes
Client Command
Clarivoy
Marketing automation platforms are being enhanced with first-party data management platforms (CDP/CXP) to elevate marketing outcomes. Advances in MarTech are driving better marketing results and delivery opportunities. Learn from leaders in the MAP/CDP landscape to learn which platform approach is the best fit for your dealer group.
Join Brian Pasch in the Ballroom for the signature Industry Update Kickoff discussing the latest breakthroughs in the automotive industry!
Pasch Group
Must have the GA4 Add-On to attend. This 2 hour session will provide practical, hands-on training with top industry experts addressing challenges and opportunities in GA4.
The majority of dealers still lack the proper configurations to optimize their Google Ads campaigns. Agencies are pointing fingers and tech companies and website companies say that they are not paid to manage third party vendors. Sadly, the dealers lose in this high stakes gamble that guessing at who engages and converts on a dealer’s website is ok. It’s not and it has to stop.
As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.
OfferLogix
Pasch Group
Urban Science
Auto Genius
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