Bill Allen – Search & Social

DMSC Workshop Title and Description

“Tools, Resources and Best Practices for Car Dealer Internet Marketing”

 

About Bill

Bill Allen is Product Manager at DealerTrack Interactive for Search and Social related products including SEO, PPC/SEM, Reputation Management and Facebook.

He works to build innovative and scalable product solutions and processes that provide value and results that meet the dealer’s business goals.

Having worked in the web space since 1998 Bill utilizes his experience in virtually all aspects of internet marketing to help

maximize dealership exposure and ROI. Bill has obtained certifications from SEMPO in Advanced SEO, Google Analytics and Google Adwords and maintains his growth in the field by continually reading and studying industry blogs and news sources.

In addition he’s a regular contributor to the ClickMotive / DealerTrack blog and frequently posts news stories to Twitter and LinkedIn related to SEO, PPC and other internet marketing topics.