Beth Latta and Andy Largent- Cobalt

Beth and Andy’s Workshop at DMSC

“Ratings, Recognition and Revenue Through Reputation Management” 

Learn how to generate reviews, improve your CSI/CES scores, and create a rock star staff that stays.  Capitalize on top-notch customer service by leveraging a reputation management strategy to improve your in-store process, staff performance and morale and ultimately attract more customers to your dealership.

 

About Beth Latta

Beth A. Latta is a Senior Product Marketing Manager at Cobalt with fifteen years in product and product marketing experience in finance, workforce optimization, call center software, and automotive technology.

 

 

 

 

 

 

About Andy Largent

Andy Largent is the Director of Social Media & SEO Product Management at Cobalt.  His current role is to drive the strategic  vision of Cobalt’s reputation management, social media, directory listings, and search engine optimization solutions.

Andy draws from his eleven years of experience developing automotive solutions for dealers, dealer groups, and OEMs (including GM, VW, Hyundai, Subaru, Kia, and others) to bring these cutting-edge digital marketing products successfully to the industry.

He also has a slight addiction to Instagram that supports these Social endeavors