“From Digital Marketing To Digital Retailing: Preparing to Address the New Millennial Buyer”
Over the next five years, automotive retailing workflows will change significantly for both consumers and dealers. Research shows that next generation car buyers interact and shop digitally. So what does this mean for dealer retailing strategies? Clearly, the automotive industry has made significant progress in the area of digital marketing, where dealers make it easier for their inventory to be found via the Internet. Yet, there has been little or no innovation around the decade old methods of generating and handling online consumer leads.
In this session, Amit will discuss how “digital retailing” aims to deliver an experience that allows the consumer to go deeper into the buying process online before coming to the showroom. The goal of digital retailing is to drive quality leads and higher sales conversions rates while addressing the shopping patterns of the millennial buyer. As the 1st step towards implementing digital retailing, Amit will present an “online first pencil” framework that can be combined with interactive tools such as “online chat” to convert a shopper into a buyer while they are still on the dealer website.
Sign up for DealerTrack Digital Retailing “Plus” package during the DMSC to receive installation and 1st month waived, a $700 value.
About Amit Maheshwari
Amit Maheshwari is the Vice President and General Manager of DealerTrack Digital Retailing, Data and Strategy processes.
Amit is currently responsible for DealerTrack’s digital retailing business which provides consumer facing solutions to dealers, portals andmanufacturers with the goal of improving the online sales process and delivering qualified consumer leads to dealers. In addition, he manages DealerTrack’s analytical services business. Amit is also responsible for DealerTrack’s corporate strategy development and planning processes. Finally, he oversees a DealerTrack wide OEM relationship management group.
Prior to this, Amit was responsible for DealerTrack’s automotive data businesses including ALG and Chrome Systems. In this role, he led the growth of these business units and was deeply involved in the subsequent divestiture of ALG and the creation of the industry leading vehicle data Company called Chrome Data Solutions, LP by helping bring together AIC, Chrome Systems and Autodata Solution’s content division.
Amit holds a B.S. in Electrical Engineering from Marquette University, WI and a Masters in Business Administration from Columbia University, NY.