“Website Conversion: How to Leverage A/B Testing and Neuromarketing”
Amir Amirrezvani, the co-Founder of DealerOn, presents a framework, developed by neuroscientists, on how the human brain perceives the world and makes decisions. He will then present a model for applying this information to influencing online consumers’ behavior. Finally, he will show actual results from testing website usability and highly persuasive, relevant offers that capture your consumers’ attention and make them want to engage with your dealership.
About Amir Amirrezvani
Amir Amirrezvani is the Executive Vice President and Founder, DealerOn, Inc. He started selling cars 17 years ago, working in sales and management for large dealer groups like Penske, Van Tuyl, and DARCARS. 10 years ago Amir and his brother co-founded Dealeron to help dealers dramatically increase thesales and profitability from their websites and online marketing efforts.
Amir is a frequent speaker at Google Headquarters, 20 Groups, regional dealer conferences, and national conferences such as Digital Dealer.
Amir brings a unique perspective with his combination of an extensive retail background and a expert’s understanding of online marketing.