Allan Chell
Allan Chell is a 30 year veteran of online sales. His career has spanned on-line sales, management and technology roles.
His passion and expertise are focused on the evolution of the online marketplace and how it has forever change the face-to-face sales process.
Allan leads a team of industry professionals that have over 50 years of combined experience in the automotive industry. Their unique industry experience has been acquired through the deployment of online auctions, direct to dealer fleet remarketing operations and online sales programs.
His team has remarketed over 100,000 vehicles through these channels and Allan will share with you the obstacles and solutions to dealing with and evolving to the next level of online sales.
Allan’s Workshop
The “Impact of Rich Content” workshop will explore and discuss three primary elements that impact the dealer’s ability to generate online leads and facilitate online transactions. The purpose of this workshop is to enlighten and educate the participants on the importance of generating the unique content that consumers are searching for in the online environment.
Topics to be discussed and/or demonstrated in a 90-minute interactive, informative and engaging atmosphere:
Content
- How searchable is your unique vehicle content.
- Do your search listings engage people to click on your content first
- Does your vehicle content engage and hold the viewers attention
- Is your unique vehicle content actionable
Process and Control
- Explore the current processes being used by dealers to capture, manage and distribute vehicle content
- Discuss the advantages and disadvantages of each process
New Technology
- Get your hands on the latest technology and experience the options related to taking control of your content
Question and Answer with Facilitators