News

First Class Educators just wrapped up the annual Digital Marketing Strategies Conference (DMSC) in Las Vegas. The conference precluded the 2012 NADA Convention and was perfectly timed so attendees could take advantage of both events.

This year’s event was the first event coordinated and executed under First Class Educators (FCE), the new company formed by PCG Digital Marketing to handle their growing automotive marketing conferences. FCE brought many exciting changes and enhancements to the conference that impressed all who attended, vendors and dealer employees alike.

The 2012 DMSC featured elite industry speakers including Jerry Thibeau, Jim Ziegler, Ralph Paglia, and mor, as well as Todd Durkin, CEO of Fitness Quest and NFL pro-trainer for Drew Brees.

Automotive video marketing was a key highlight during this year’s conference, so much so that FCE brought a 2012 Toyota Camry on stage during the video marketing workshops for hands-on demonstrations and had a professional videographer co-presenting the workshops to teach attendees simple tips that should be a part of any marketing video.

The additions to this year’s conference were well noted by all who attended and exceptional reviews were given across the board for the 2012 event.

2012 Digital Marketing Strategies Conference Testimonials

“It’s really something that you have to attend if you are serious about increasing your business and crushing the competition.” — Gene Kociuba, Barberas Autoland

“This is the best educational conference I have been to, ever.” — Jim Bethard, Safford Automotive Group

“The speakers have really been first class, the education has been terrific. The expert speakers and the vendors that have participated have been really helpful for our business.” — Alan Krutsch, Walser Automotive Group

“I highly recommend attending conferences or even the Boot Camp coming up in May. If you want to be on the leading edge of your digital marketing strategies, attend these conferences.” — Jody DeVere, CEO AskPatty.com

These testimonials and more can be seen online:

The next anticipated event for First Class Educators is the fourth annual Automotive Boot Camp being held May 15-17th at the Monte Carlo Hotel in Las Vegas.

The 2012 Automotive Boot Camp will be the first time that a full exhibit hall has been added to the popular conference format. The exhibitor space is limited and primarily sold by invitation only to ensure that the vendors match the educational goals of the conference.

This year’s conference is also the first to feature ‘mini boot camp tracks’ which give attendees the option to stay on course with the topics they feel are most important to their dealership

Registration is nearly full, but dealers can still secure a spot by going to http://www.automotivebootcamp.com

For more information and a recap of this year’s Digital Marketing Strategies Conference, please visit http://www.digitalmarketingstrategies.org/

In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk. In addition, regulators have been concerned about the privacy of customer data that may be shared with marketing companies.  In addition, dealers have been concerned about the privacy of customer data that may be shared with advertising partners.

In an attempt to give dealers clarity on these recent developments, First Class Educators today announced a very important addition to the 2012 Digital Marketing Strategies Conference (DMSC) agenda in Las Vegas.   Brian Pasch, CEO of PCG Digital Marketing will moderate a panel discussion with special guests Tim Jackson, President/CEO of the Colorado Automobile Dealers Association (CADA) and Bill Walters, partner at Heizer Paul Grueskin LLP in Denver, Colorado.  The subject of the panel discussion is Dealer Compliance Issues and Internet Marketing.

The panel discussion is scheduled for Thursday morning, February 2nd at 9:30 am and will be held at the morning general session with hundreds of automotive professionals in attendance.

About Tim Jackson

Tim Jackson serves as President/CEO of the Colorado Auto Dealers Association, the trade association for 260 state new car and truck dealers.  As the chief staff officer of CADA, Tim advocates for issues of importance to franchise auto dealers, business and employment issues and fights for entrepreneurial freedom in the legislative process.

CADA provides training and education, legislative and regulatory advocacy, member services and legal compliance support for Colorado’s auto dealer community.   Tim also oversees the operation of the annual Denver Auto Show, Colorado’s largest consumer show.  For the prior seven years, Tim served as the Colorado state director for the National Federation of Independent Business (NFIB), small business advocacy organization, with had over 12,000 members in Colorado and 600,000 nationally.

About Bill Walters

Bill Walters is a partner with the law firm of Heizer Paul Grueskin LLP in Denver, Colorado. Bill specializes in representing businesses and organizations including professional and trade associations.   Since 1981, his practice has included representation of automobile dealers as well as other business entities and a number of nonprofit organizations including the Colorado Automobile Dealers Association.   He has lectured at numerous CADA educational programs for dealers; participated in drafting and revising legislation impacting the automobile industry in Colorado; represented numerous individual dealerships; and contributed to the NADA publication concerning the licensure of salespersons in Colorado.  Bill is also a member of the National Association of Dealer Counsel.

Bill is a graduate of Emory University and the Columbia University School of Law and is a Past- President of the Colorado Bar Association and the Denver Bar Association.

For the full agenda of the 2012 Digital marketing, please visit the Digital Marketing Strategies Conference website.

EATONTOWN, NJ – First Class Educators has just announced that ultra marathon runner, fitness expert and author, Stu Mittleman, will speak at the 2012 Digital Marketing Strategies Conference (DMSC).

Mittleman, along with NFL trainer Todd Durkin and Inspired Diabetic founder Rick Ivone, will speak to dealer attendees about the relationship between their personal health and their professional success.

DMSC attendees can attend the optional workshops and fitness programs led by Durkin, Ivone and Mittleman to learn new ways to increase their endurance, energy levels, alertness and mental aptitude in 2012.

According to Carrie Hemphill, Managing Director of First Class Educators, “Energy, alertness and endurance is as critical to anyone in business that wants to build a world class business.”

“When your employees are at their optimal health and feel great about themselves inside and out, they are going to perform better at work and every other area of their life,” explains Hemphill.  “If we want to succeed, we have to invest time in ourselves.  The pay off will be much higher productivity levels and greater professional success. It’s a win-win for everyone.”

Stu Mittleman will show dealer attendees how to map out their personal health strategy for 2012.  NFL trainer and Fitness Quest CEO Todd Durkin will lead a morning workout program and is a featured keynote speaker.  Rick Ivone, founder of Inspired Diabetic, will also lead a morning workout program.

For more information on these programs and the DMSC agenda, please visit http://www.digitalmarketingstrategies.org/agenda/

About Stu Mittleman

Stu Mittleman is a world record-setting endurance athlete, sought-after fitness coach, corporate spokesperson, and motivational speaker. Stu is the author of the book – Slow Burn: Slow Down, Burn Fat. Mittleman holds two master’s degrees in movement and social science and set a world record by running 1,000 miles in eleven days. Since 1991, he has been a featured guest speaker at Anthony Robbins’s Mastery University.  In 2008, he inducted into the American Ultrarunning Hall of Fame.

About Todd Durkin

Todd Durkin is the owner of Fitness Quest 10 in San Diego, CA, where his wonderful team of 35 professionals focus on personal training, massage therapy, Pilates, yoga, sports performance training and nutrition to help transform the bodies, minds and spirits of a broad clientele.  Todd trains dozens of current NFL, MLB, & NBA athletes, including the last 2 Super Bowl MVP’s (Drew Brees & Aaron Rodgers), 1 NFL League MVP (LaDainian Tomlinson), 2 Heisman Trophy winners, and one Olympic Gold Medalist .  He is the head of the Under Armour Performance Training Council, serves on the Gatorade G-Series FIT team, and is a featured presenter on the Perform Better & IDEA educational circuit.  He is a two-time Trainer of the Year (IDEA & ACE).

About Rick Ivone

Rick Ivone, Jr. is a Motivational Speaker, Author, Topflight Personal Fitness Trainer, and one of the freshest and most intriguing voices to burst on to the Health and Wellness scene in many years.   Diagnosed with Type I Diabetes at age 27, the charismatic Rick, working as a “Diabetic Life Coach” and Fitness Consultant, shares his own personal survival and wellness program with thousands of groups and private clients throughout the United States. Rick has worked with a diverse clientele, all seeking greater physical, mental and spiritual health.

About First Class Educators

First Class Educators (FCE) is a new company created by PCG Digital Marketing, a full service automotive digital marketing agency.  FCE offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.