February 27th, 2014
If you’re one of the many dealers who invest in digital marketing, there’s a good chance you’ve asked yourself the following questions:
We decided to go straight to the source by bringing in executives from some of the top social media companies in the world. Join the leaders from Facebook, Twitter and Google as they give you the inside scoop on the future of digital marketing at the 2014 Digital Marketing Strategies Conference.
February 19th, 2014
Join us in beautiful Napa Valley for a one-of-a-kind conference that blends executive education and networking with a relaxed, stress-free environment. The 2014 Digital Marketing Strategies conference will feature some of the brightest minds in both online marketing and automotive, including:
Don’t miss out on this incredible opportunity to recharge your batteries and discover the most effective digital strategies to grow your dealership! Register here!
February 17th, 2014
(Above: ELEAD1ONE Call Center in Valdosta, Georgia which makes over 49 million phone calls per year)
By Brian Pasch
As dealers continue to educate themselves on digital marketing strategies that will help them sell more cars, one basic fact remains consistent: consistent phone processes are more important than ever.
Mobile shoppers are calling dealers more frequently than they are submitting a website lead form. In fact, mobile advertising is generating 26 phone calls to every lead form submitted on a mobile device, according to Dealer.com. (See chart below)
Phone processes are coming back into the crosshairs of dealers. The conversations involving outsourcing some of the dealership calling tasks are growing as dealers realize that their “first impressions” on customer phone calls is less than ideal. Dealers are also realizing that they are not staffed to do all their possible monthly phone call campaigns efficiently.
At the 2014 Digital Marketing Strategies Conference (DMSC) CRM platforms that offer integrated call center services will be available to answer dealer questions about their programs. ELEAD1ONE, CAR-Research XRM, and DealerSocket will be in attendance to speak with dealers about their call center services. Dealers who are looking to INCREASE the sales with their existing DMS/CRM data will be surprised to see the case study data of what call center partnerships can do to increase sales and profits.
Bill Wittenmyer, Partner of ELEAD1ONE will also be present a workshop entitled “The ROI Of Adding A Call Center To Your Sales & Marketing Strategy.” Attendees will be able to see the results from call center campaigns operated by ELEAD1ONE on behalf of the most profitable dealers in the United States. This workshop, a first of its kind, will dive into the ROI of partnering with a call center that can directly utilize the dealer’s CRM platform to create a seamless record of customer engagement.
How are dealers using call centers? There is no specific answer because every dealership is different, but here are a few examples:
If dealers STOP trying to do everything internally and focus on the things they do best, they will come to the realization that a call center partnership makes sense. How that partnership works, will vary on a case by case basis. Dealers who ignore the opportunity to partner with a call center may never fully maximize their sales potential.
Isn’t it time to sit down and see how a call center partnership can work within your dealership culture?
Dealer Principals, General Managers, and Marketing Directors are invited to register for DMSC by calling Carrie Hemphill at 908-601-6475 or by visiting the DMSC website registration page. Act quickly because tickets are limited. I hope to see you in Napa in March.
Brian Pasch, CEO