November 18th, 2013
By Brian Pasch
I am so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC). The 2014 Digital Marketing Strategies Conference attracts the top dealers and educators who are focused on having the best digital and social strategy for their dealership.
I love the Napa Valley and I have been collecting California wine for over 30 years. Over those 30 years I have developed very strong relationships with some of the finest winemakers in the valley. So, I am using my connections to create a series of very special, small wine and food tasting events that are associated with DMSC. I will also be helping FCE plan the wine bus tours that attendees can participate in on Sunday afternoon and Tuesday afternoon.
The conference officially starts on Sunday March 16th with an evening cocktail reception with very special winemaker friends. If you want to review the official conference schedule, view the event PDF: 2014 DMSC Agenda
One of the BIG changes this year is that the conference will be more intimate; only three workshops sessions will be running concurrently. Only the very best workshops will be selected and only the best speakers will be facilitating these workshops.
If you, and a guest (if applicable), want to come to Napa on Saturday afternoon, I’ll be arranging a special wine tasting event and transportation starting 6:00 pm. The cost for the dinner package on Saturday night will be $150 per person.
The night will be limited to 50 people, and tickets will be sold on a first come basis. The dealers that added the Napa Valley Executive Retreat know that when I plan a wine dinner, it is first class all the way!
On Sunday afternoon at 1:00 PM, before the conference starts, I will be coordinating two luxury buses on a VIP wine tasting tour of a few of my favorite wineries. Again, this will be a limited access opportunity, on a first come basis, for dealers that register early.
Since many of the boutique wineries limit the number of people that can be in their tasting room, this afternoon tour will be limited to 2 luxury buses, with 25 people in each bus. Tickets for this tour are $75 per person because each winery has a tasting room fee.
Dealer Principals, General Managers, Sales Manager, and Marketing Managers are encouraged to register early for the DMSC conference. Once you register, you can call Carrie Hemphill at 908-601-6475 to get in on the special, pre-event activities in the Napa Valley.
Register online using this link: 2014 DMSC Registration
The DMSC conference is holding 100 rooms at the special $150 per night rate, while supplies last. I already have my room booked, so get your room booked as well. Call Carrie Hemphill for the room block code to lock in this special rate.
If you are a golfer, and I am not, the DMSC conference team will coordinate foursomes to play golf on Sunday morning. Golf will be limited to eight foursomes and FCE will do all that they can to accommodate the needs of our golf enthusiasts at Eagle Vines Golf Resort.
Eagle Vines Vineyards and Golf Club is the premiere Napa Valley golf course situated in the foothills with vineyard views in every direction. Eagle Vines Vineyards & Golf Club was founded on the belief that nature and golf were meant to co-exist in magnificent harmony; Eagle Vines has made a profound commitment to protecting the extraordinary natural environment of the beautiful Napa Valley.
Eagle Vines Golf Club is the perfect blend of a first-rate facility highlighted by a challenging golf course tucked into the beautiful landscape of the Napa Valley.
So, what are you waiting for? This is an exclusive invitation to book your calendar for the best industry education and digital marketing strategies to propel your dealership in 2014. This is also the opportunity to enjoy one of the most beautiful parts of the United States, and of course, a glass of wine with me.
ONE LAST THING…would you please share this article on Twitter, Facebook, and Google+ so that other progressive car dealers can attend. I thank you in advance for helping to spread the word about DMSC 2014. Use the share buttons at the top of this page.
Brian Pasch, CEO
October 1st, 2013
Digital Marketing Strategies Conference (DMSC) is coming to the Napa Valley!
The 3rd Annual DMSC Conference is designed to help dealers with creating a market dominating digital marketing strategy for the year ahead. Attendees will learn the current digital marketing strategies and what processes they need to implement back at the dealership. With every workshop focused around “Strategy and Process,” we guarantee that all attendees will leave with a clear vision of their top priorities and action items.
The conference is open to all parts of the dealership. Dealers, managers, and Internet sales professionals who want to stay ahead of their local competition are encouraged to attend DMSC. The conference has a variety of educational formats including workshops, roundtables, and general sessions.
Last year was a huge success. We are excited to kickoff this years conference and you should be too! Register now for an early bird special! Your registration fee will include:
In addition to learning the latest strategies and processes and newest information during the presentations and workshops, attendees will have the opportunity to network with everyone at the event. What makes this conference stand out is how the attendees have the opportunity to network with everyone at the event. At other events, attendees may only have the opportunity to network and talk with other attendees.
During the session breaks, lunches, cocktail hours and more, attendees can chat with speakers, presenters and vendors as well as their fellow attendees. While at DMSC, it would be a good idea to keep a pad of paper and pen on hand to jot down notes or contact information. Plus, attendees should have their business cards on hand to give out to others.
Be sure you’re not left behind! Register Now
February 7th, 2013
On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog. You can also get more information about this on this link: Google Adwords Enhanced Campaigns. The new announcement is Google’s ”first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.”
I will also be asking more direct questions to the Google team at DMSC and NADA so I will keep you posted on how car dealers can leverage these new enhancements. I did like this excerpt from the information page on Google’s website:
AdWords has always allowed you to reach potential customers based on their intent. That’s what makes it so effective. But now AdWords also lets you capture the power of context. Context such as location, time of day, and device matter and provide you more opportunities to reach people with more relevant messages.
Being able to target a mobile device with an ad based on their location of the consumer is something very exciting. Dealers can target their messages based on the proximity of the consumer to the dealership, which I think would be ideal for Fixed Ops marketing as well as car sales in competitive markets.
Here is the information on the Adwords enhancements from the blog post made by Sridhar Ramaswamy, Senior Vice President of Engineering
People are constantly connected and moving from one device to another to communicate, shop and stay entertained. In fact, a recent study of multi-device consumers found that 90% move sequentially between several screens to accomplish a task. There’s also a proliferation of new devices — PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, televisions, and more. And there are many more digital screens and devices to come, with the lines between them continuing to blur. For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar.
This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad.
With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.
Here’s an overview of some key features.
Upgrading to enhanced campaigns
Enhanced campaigns will roll out to advertisers as an option over the next few weeks, and we plan to upgrade all campaigns in mid-2013.
Enhanced campaigns are designed to help you succeed in a multi-screen world, but we know that transitioning may involve some initial changes. Here are some resources to help you: