Digital Marketing Strategies Conference

Testimonials Pour in for 2012 DMSC

admin — Mon, 13 Feb 2012 21:54:09 +0000

First Class Educators just wrapped up the annual Digital Marketing Strategies Conference (DMSC) in Las Vegas. The conference precluded the 2012 NADA Convention and was perfectly timed so attendees could take advantage of both events.

This year’s event was the first event coordinated and executed under First Class Educators (FCE), the new company formed by PCG Digital Marketing to handle their growing automotive marketing conferences. FCE brought many exciting changes and enhancements to the conference that impressed all who attended, vendors and dealer employees alike.

The 2012 DMSC featured elite industry speakers including Jerry Thibeau, Jim Ziegler, Ralph Paglia, and mor, as well as Todd Durkin, CEO of Fitness Quest and NFL pro-trainer for Drew Brees.

Automotive video marketing was a key highlight during this year’s conference, so much so that FCE brought a 2012 Toyota Camry on stage during the video marketing workshops for hands-on demonstrations and had a professional videographer co-presenting the workshops to teach attendees simple tips that should be a part of any marketing video.

The additions to this year’s conference were well noted by all who attended and exceptional reviews were given across the board for the 2012 event.

2012 Digital Marketing Strategies Conference Testimonials

“It’s really something that you have to attend if you are serious about increasing your business and crushing the competition.” — Gene Kociuba, Barberas Autoland

“This is the best educational conference I have been to, ever.” — Jim Bethard, Safford Automotive Group

“The speakers have really been first class, the education has been terrific. The expert speakers and the vendors that have participated have been really helpful for our business.” — Alan Krutsch, Walser Automotive Group

“I highly recommend attending conferences or even the Boot Camp coming up in May. If you want to be on the leading edge of your digital marketing strategies, attend these conferences.” — Jody DeVere, CEO AskPatty.com

These testimonials and more can be seen online:

The next anticipated event for First Class Educators is the fourth annual Automotive Boot Camp being held May 15-17th at the Monte Carlo Hotel in Las Vegas.

The 2012 Automotive Boot Camp will be the first time that a full exhibit hall has been added to the popular conference format. The exhibitor space is limited and primarily sold by invitation only to ensure that the vendors match the educational goals of the conference.

This year’s conference is also the first to feature ‘mini boot camp tracks’ which give attendees the option to stay on course with the topics they feel are most important to their dealership

Registration is nearly full, but dealers can still secure a spot by going to http://www.automotivebootcamp.com

For more information and a recap of this year’s Digital Marketing Strategies Conference, please visit http://www.digitalmarketingstrategies.org/

Automotive Advertising Compliance Panel Added to DMSC

admin — Wed, 01 Feb 2012 15:17:28 +0000

In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk. In addition, regulators have been concerned about the privacy of customer data that may be shared with marketing companies. In addition, dealers have been concerned about the privacy of customer data that may be shared with advertising partners.

In an attempt to give dealers clarity on these recent developments, First Class Educators today announced a very important addition to the 2012 Digital Marketing Strategies Conference (DMSC) agenda in Las Vegas. Brian Pasch, CEO of PCG Digital Marketing will moderate a panel discussion with special guests Tim Jackson, President/CEO of the Colorado Automobile Dealers Association (CADA) and Bill Walters, partner at Heizer Paul Grueskin LLP in Denver, Colorado. The subject of the panel discussion is Dealer Compliance Issues and Internet Marketing.

The panel discussion is scheduled for Thursday morning, February 2nd at 9:30 am and will be held at the morning general session with hundreds of automotive professionals in attendance.

About Tim Jackson

Tim Jackson serves as President/CEO of the Colorado Auto Dealers Association, the trade association for 260 state new car and truck dealers. As the chief staff officer of CADA, Tim advocates for issues of importance to franchise auto dealers, business and employment issues and fights for entrepreneurial freedom in the legislative process.

CADA provides training and education, legislative and regulatory advocacy, member services and legal compliance support for Colorado’s auto dealer community. Tim also oversees the operation of the annual Denver Auto Show, Colorado’s largest consumer show. For the prior seven years, Tim served as the Colorado state director for the National Federation of Independent Business (NFIB), small business advocacy organization, with had over 12,000 members in Colorado and 600,000 nationally.

About Bill Walters

Bill Walters is a partner with the law firm of Heizer Paul Grueskin LLP in Denver, Colorado. Bill specializes in representing businesses and organizations including professional and trade associations. Since 1981, his practice has included representation of automobile dealers as well as other business entities and a number of nonprofit organizations including the Colorado Automobile Dealers Association. He has lectured at numerous CADA educational programs for dealers; participated in drafting and revising legislation impacting the automobile industry in Colorado; represented numerous individual dealerships; and contributed to the NADA publication concerning the licensure of salespersons in Colorado. Bill is also a member of the National Association of Dealer Counsel.

Bill is a graduate of Emory University and the Columbia University School of Law and is a Past- President of the Colorado Bar Association and the Denver Bar Association.

For the full agenda of the 2012 Digital marketing, please visit the Digital Marketing Strategies Conference website.

World Record Setting Runner To Speak at DMSC

admin — Tue, 31 Jan 2012 15:54:22 +0000

EATONTOWN, NJ – First Class Educators has just announced that ultra marathon runner, fitness expert and author, Stu Mittleman, will speak at the 2012 Digital Marketing Strategies Conference (DMSC).

Mittleman, along with NFL trainer Todd Durkin and Inspired Diabetic founder Rick Ivone, will speak to dealer attendees about the relationship between their personal health and their professional success.

DMSC attendees can attend the optional workshops and fitness programs led by Durkin, Ivone and Mittleman to learn new ways to increase their endurance, energy levels, alertness and mental aptitude in 2012.

According to Carrie Hemphill, Managing Director of First Class Educators, “Energy, alertness and endurance is as critical to anyone in business that wants to build a world class business.”

“When your employees are at their optimal health and feel great about themselves inside and out, they are going to perform better at work and every other area of their life,” explains Hemphill. “If we want to succeed, we have to invest time in ourselves. The pay off will be much higher productivity levels and greater professional success. It’s a win-win for everyone.”

Stu Mittleman will show dealer attendees how to map out their personal health strategy for 2012. NFL trainer and Fitness Quest CEO Todd Durkin will lead a morning workout program and is a featured keynote speaker. Rick Ivone, founder of Inspired Diabetic, will also lead a morning workout program.

For more information on these programs and the DMSC agenda, please visit http://www.digitalmarketingstrategies.org/agenda/

About Stu Mittleman

Stu Mittleman is a world record-setting endurance athlete, sought-after fitness coach, corporate spokesperson, and motivational speaker. Stu is the author of the book – Slow Burn: Slow Down, Burn Fat. Mittleman holds two master’s degrees in movement and social science and set a world record by running 1,000 miles in eleven days. Since 1991, he has been a featured guest speaker at Anthony Robbins’s Mastery University. In 2008, he inducted into the American Ultrarunning Hall of Fame.

About Todd Durkin

Todd Durkin is the owner of Fitness Quest 10 in San Diego, CA, where his wonderful team of 35 professionals focus on personal training, massage therapy, Pilates, yoga, sports performance training and nutrition to help transform the bodies, minds and spirits of a broad clientele. Todd trains dozens of current NFL, MLB, & NBA athletes, including the last 2 Super Bowl MVP’s (Drew Brees & Aaron Rodgers), 1 NFL League MVP (LaDainian Tomlinson), 2 Heisman Trophy winners, and one Olympic Gold Medalist . He is the head of the Under Armour Performance Training Council, serves on the Gatorade G-Series FIT team, and is a featured presenter on the Perform Better & IDEA educational circuit. He is a two-time Trainer of the Year (IDEA & ACE).

About Rick Ivone

Rick Ivone, Jr. is a Motivational Speaker, Author, Topflight Personal Fitness Trainer, and one of the freshest and most intriguing voices to burst on to the Health and Wellness scene in many years. Diagnosed with Type I Diabetes at age 27, the charismatic Rick, working as a “Diabetic Life Coach” and Fitness Consultant, shares his own personal survival and wellness program with thousands of groups and private clients throughout the United States. Rick has worked with a diverse clientele, all seeking greater physical, mental and spiritual health.

About First Class Educators

First Class Educators (FCE) is a new company created by PCG Digital Marketing, a full service automotive digital marketing agency. FCE offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.

2012 DMSC Attendee Shirts Unveiled

admin — Mon, 30 Jan 2012 01:50:23 +0000

First Class Educators is pleased to reveal the 2012 DMSC Conference shirts. This year the shirts were sponsored by Dealer.com, a Premier Sponsor of DMSC.

For 2012 we upgraded the shirts to Nike Dry-Fit style polo shirts. These shirts are great for attendees because they are wrinkle free and the silk-screened logos will wear well. The shirts also sport the new DMSC logo.

We are so excited about DMSC which kicks off on January 31st with the IMACS Poker Tournament with Poker Superstar Susie Isaacs. The opening ceremony and General Session starts on Wednesday February 1st and we are pleased that DrivingSalesTV.com will be filming some of the keynote sessions and VIP workshops.

Automotive Boot Camp May 15-17th

Mark your calendars for May 15-17th which are the dates for the 2012 Automotive Boot Camp. Take advantage of the Early Bird registration which ends on March 1st. This year the Boot Camp will have expanded workshops and a full exhbit hall.

Automotive Video Marketing Highlighted at 2012 DMSC

admin — Fri, 27 Jan 2012 19:39:06 +0000

One of the most critical and featured topics at this year’s 2012 Digital Marketing Strategies Conference (DMSC) will be automotive video marketing. Video marketing has become so vital to a dealer’s success in selling more cars online that the DMSC is taking a completely new approach to give dealers the hands on experience they need to master this craft.

Amateur videographers and even those who have never taken a video before will walk away from the 2012 DMSC Video Marketing workshops with the know-how and skills to create powerful and professional walk around videos and customer testimonial videos.

First Class Educators, the company behind the DMSC, stops at nothing to bring the most advanced and powerful educational strategies to their workshops and conferences. The DMSC is no exception and may even raise the bar for all of their future events to a whole new level.

2012 Chevy Cruze On Stage in Monte Carlo Theater During DMSC

There will be five Video Strategies Workshops at this year’s 2012 DMSC, more than any previous year, suggesting its paramount importance for a successful digital marketing strategy. In all of the video workshops, attendees will have the benefit of practicing their skills on a 2012 Chevy Cruze that the DMSC will be showcasing on stage at all of the workshops.

Patrick Perotto, a professional videographer hired by First Class Educators, will be participating in each lab along with the lab’s presenter, walking attendees through the ins and outs of taking superior videos.

The Video Marketing Workshop topics include:
How To Use Green Screen Technology to Produce Professional Videos
Creating Attractive Customer Testimonial Videos
How To Use Your iPhone For Vehicle Inspections & Marketing
How To Create Videos To Market Sales and Service

For the first year ever, the DMSC announced a Video Walk Around Contest where dealer employees could enter the contest online by creating a video walk around of themselves highlighting a new or used car. Entries were taken from November through January 15^th. Select videos will be displayed at the video marketing workshops and one will be chosen to win a grand prize of $2,000. The winner will be announced on February 1st at the 2012 Digital Marketing Strategies Conference.

Get the full agenda of this year’s Digital Marketing Strategies Conference online.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees. This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies. DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions. The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

Marc McGurren to Speak at Digital Marketing Strategies Conference for PCG Consulting

admin — Mon, 23 Jan 2012 22:06:18 +0000

PCG Consulting has announced that Marc McGurren, a noted automotive digital marketing expert and partner at PCG Consulting, will lead a panel discussion at the 2012 Digital Marketing Strategies Conference (DMSC). Marc and his panel of experts will discuss and answer questions about best practices that will enable dealers to improve the profitability of their Internet and BDC departments.

With Internet and BDC being two of the most important departments for dealer operations, many admit to needing assistance in creating effective processes, reporting and measurements standards. Marc and the panel of automotive industry experts will walk dealers through specific ways of reporting and measuring the success of their Internet and BDC departments. Dealer attendees will also be given time to ask Marc and the panel their questions on this subject and are encouraged to come prepared with thoughts.

Get more information about the agenda and speakers for the 2012 DMSC onine.

Marc McGurren Helps Lead Jurry Durant Auto Group to Best Year Ever

Marc is the former Internet Director for the Jerry Durant Auto Group located in Weatherford, TX.

Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is also a former contributor and community editor for Drivingsales.com and is a speaker at multiple automotive conferences.

Marc has held positions in the automotive industry that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director, as well has his most recent position as Internet director.

His vast knowledge of proven digital marketing strategies helped the Jerry Durant Auto Group to have the best year in 42 years and sell over 10,500 cars in 2011.

For more information on PCG Consulting, please contact Kristen Chiarello at 732-450-8200 or via email at kristen.chiarello@pcgmailer.com.

IM@CS Poker Tournament Coming to Digital Marketing Strategies Conference in Las Vegas

admin — Wed, 18 Jan 2012 16:36:47 +0000

First Class Educators is excited to announce that the widely popular IMACSWEB Poker Tournament is coming to the 2012 Digital Marketing Strategies Conference (DMSC).

Professional poker player Susie Isaacs

The IM@CS Poker Tournament is perfectly timed to kick start the DMSC on January 31, 2012 at the Monte Carlo Casino. The conference follows at the Monte Carlo hotel from February 1-3. Dealers are encouraged to fly into Las Vegas on Tuesday, January 31^st to participate in the tournament.

For the first time ever, Susie Isaacs, professional poker player will be attending and playing in the IMACS Poker Tournament. Isaacs has finished in the money of six World Series of Poker (WSOP) ladies’ events, and won the ladies’ championship back-to-back in 1996 and 1997. She also finished tenth in the $10,000 no limit hold’em main event in 1998.

Isaacs was featured as a regular player in the Poker Royale: The James Woods Gang vs The Unabombers series. She is also a regular contributor to Card Player Magazine (source= wikipedia.com).

Tournament guests will be participating for a multi-place cash pool as well as other special prizes just for dealerships in attendance. This is a highly anticipated event at the Digital Marketing Strategies Conference that takes attendees from the classroom to the poker table, all the while keeping the focus on digital marketing education.
This year’s Poker Tournament sponsors include:

Mongoose Metrics
Get auto appraise
Smart web concepts
PCG Digital Marketing

To sign up to play in the tournament, contact Carrie Hemphill 908-601-6475 or carrie@firstclasseducators.com.

About Interactive Marketing and Consulting Services

IM@CS was formed in September 2007 to assist car dealerships, manufacturers, service providers and automotive portals in leveraging best practices to grow their businesses. With over ten years’ experience in the automotive online space, IM@CS continues to lead with innovative and creative solutions tailored to each client’s needs. Specialties include business management consulting, eCommerce setup, branding, social media, business development, group/forum speaking and sales coaching.

IM@CS works with some of the most progressive dealers in the US and Canada in addition to running and supporting OEM/dealer education/certification programs.

About the Digital Marketing Strategies Conference

Lead Generation with Content Creation Highlighted By Allan Chell at 2012 DMSC

admin — Fri, 13 Jan 2012 19:50:55 +0000

PCG Digital Marketing is pleased to announce that Allan Chell from cDemo will present at the 2012 Digital Marketing Strategies Conference February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention.

Allan’s workshop, the “Impact of Rich Content” workshop will explore and discuss three primary elements that impact the dealer’s ability to generate online leads and facilitate online transactions with unique content. The purpose of this workshop is to enlighten and educate the participants on the importance of generating the unique content that consumers are searching for in the online environment.

Workshop attendees will explore the current processes being used by dealers to capture, manage and distribute vehicle content as well as discuss the advantages and disadvantages of each process

About Allan Chell

Allan Chell is a 30-year veteran of online sales. His career has spanned on-line sales, management and technology roles.

Allan leads a team of industry professionals that have over 50 years of combined experience in the automotive industry. Their unique industry experience has been acquired through the deployment of online auctions, direct to dealer fleet remarketing operations and online sales programs.

About the Digital Marketing Strategies Conference

Todd Durkin Brings Motivation, Inspiration to 2012 Digital Marketing Strategies Conference

admin — Mon, 02 Jan 2012 16:08:01 +0000

Athletic trainer and powerhouse motivator Todd Durkin is coming to the 2012 Digital Marketing Strategies Conference (DMSC) February 1st – 3rd in at the Monte Carlo Hotel Las Vegas. Durkin has trained over 30 NFL athletes, including the record-breaking Drew Brees and he will be incorporating that same mental toughness training at the DMSC this year.

On Monday 12/26/2011, famed quarterback Drew Brees set the NFL record for yards passing in a season, breaking a mark that Dan Marino had held for nearly three decades, and New Orleans clinched the NFC South title with a 45-16 victory over the Falcons. Brees is one of a handful of professional NFL players to have trained with Durkin and benefited from his IMPACT program, a program designed to create world-class fitness and life performance. Tens of thousands of people, not just athletes, have been positively IMPACTED through his IMPACT program and he continues to share his message through motivational talks and inspirational programs to companies and conferences worldwide.

Todd Durkin to Share Proven Motivational Strategies and Techniques

Durkin will share his proven philosophies and motivational techniques that have helped businesses around the world boost their employees and productivity to the next level. For attendees that are also interested in conditioning their physical well-being, Durkin will hold a special 1-hour “Durkin Boot Camp” workout for all attendees at 6:30am on Feb 2^nd before the conference breakfast begins on the second day. This is a once in a lifetime opportunity to work out with a man who is internationally recognized for his physical conditioning programs.

First Class Educators is thrilled to welcome Todd Durkin to the 2011 DMSC as the Keynote Speaker on Feb 1 at 9:30am.

About the Digital Marketing Strategies Conference

Register for the 2012 DMSC

Todd Durkin Announced as Keynote Speaker at 2012 Digital Marketing Strategies Conference

admin — Wed, 21 Dec 2011 20:13:27 +0000

First Class Educators is pleased to announce that Todd Durkin will be a keynote speaker at the 2012 Digital Marketing Strategies Conference (DMSC) February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention. Durkin will deliver the opening keynote speech at DMSC on Feb 1 at 9:30am.

Todd Durkin, MA, CSCS, is an internationally recognized performance coach, personal trainer, massage therapist, author, and speaker who motivates, educates and inspires people worldwide. He believes “Whom you surround yourself with, your mentors, and your inner circle” all play a vital role in creating massive business and life success.

Durkin will share more of his proven philosophies and motivational techniques that have helped business around the world boost their employees and business to the next level. For attendees that are also interested in conditioning their physical well-being, Durkin will hold a special 1-hour “Durkin Boot Camp” workout for all attendees at 6:30am on Feb 2^nd before the conference breakfast begins on the second day. This is a once in a lifetime opportunity to work out with a man who is internationally recognized for his physical conditioning programs.

Todd Durkin Impacts Thousands of People Around the World

Tens of thousands of people have been positively IMPACTED through Durkin’s motivational IMPACT program and he continues to share his message through motivational talks and inspirational programs to companies and conferences worldwide. He lives by the words: PASSION, PURPOSE, & IMPACT.

Carrie Hemphill, Managing Director of First Class Educators is quoted, “We are thrilled to have Todd deliver the opening keynote address at DMSC. His message and his energy are 100% in-line with our educational beliefs as well as what we practice within our own company. It is a true honor to have his presence at our conference.”

About the Digital Marketing Strategies Conference

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing.

For more information about the conference, please call Carrie Hemphill at 732.734.6993.

Allen Chell and Jay Radke Announced as Speakers at Digital Marketing Strategies Conference

admin — Mon, 12 Dec 2011 20:21:25 +0000

PCG Digital Marketing is pleased to announce that Allen Chell and Jay Radke from cDemo will present at the 2012 Digital Marketing Strategies Conference February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention. The event is timed so that dealers attending NADA can arrive two days early to join this important conference.

cDemo’s Mobile Inspector won a 2011 Automotive Website Award (AWA) in the Technology category for best mobile application. cDemo’s Mobile Inspector gives dealers the ability to merchandize their cars faster which means they can attract in market consumers faster. The cost of leaving inventory online with a “Photo Coming Soon” image for 2-5 days is higher than most dealers want to acknowledge. One of the other many benefits of Mobile Inspector is that the inventory can be syndicated across many of the free website platforms and paid platforms that dealers use today. This is often an additional fee charged to dealers and it comes included in the cDemo platform.

Chell’s and Radke’s presentation will demonstrate how dealers can use an iPhone for vehicle inspections and marketing.

About the Digital Marketing Strategies Conference

Matt Murray of Dealer.com To Speak at Digital Marketing Strategies Conference

admin — Thu, 01 Dec 2011 20:01:19 +0000

PCG Digital Marketing is pleased to announce that Matt Murray, Director of Digital Marketing at Dealer.com, will deliver a keynote address at the 2012 Digital Marketing Strategies Conference February 1st – 3rd at the Monte Carlo Hotel in Las Vegas prior to the 2012 NADA convention. The event is timed so that dealers attending NADA can arrive two days early to join this important conference.

Matt Murray’s expertise includes search, social media marketing and best practices training for dealerships and manufacturers. During his five years with the company, he has helped thousands of dealers maximize their digital marketing efforts using Dealer.com solutions.

Dealer.com was a double 2011 Automotive Website Award winner taking home awards for Best Search Marketing Platform and Best Social Media Software.

Automotive Conference Will Fine Tune Your Marketing Skills

Matt Murray

Jeff Kershner to Present at 2012 DMSC

admin — Thu, 17 Nov 2011 16:33:06 +0000

First Class Ecucators is pleased to announce that Jeff Kershner of HookLogic will be a presenter at the 2012 Digital Marketing Strategies Conference February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention. The event is timed so that dealers attending NADA can arrive two days early to join this important conference.

HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points.

Jeff Kershner’s Workshop Topics

Jeff will be conducting a workshop on the below topic at the Digital Marketing Strategies Conference:

Using Online Targeted Incentives to Increase Lead to Show Ratios

Automotive Cinnamon Challenge at DMSC 2012

admin — Mon, 14 Nov 2011 22:01:43 +0000

Tracy Myers has made his Cinnamon Challenge famous in YouTube. You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!! Most of them FAIL at the Ultimate Challenge. PCG feels that they have what it takes to CHALLENGE the team at Frank Myers AutoMaxx.

PCG is calling out team Frank Myers AutoMaxx at the 2012 Digital Marketing Strategies Conference for the automotive industry’s most important Cinnamon Challenge. On the stage at the Monte Carlo Theater, the NATIONAL AUTOMOTIVE CINNAMON CHALLENGE face-off is scheduled for February 1st, 2012.

If you have any doubt at the team PCG has trained for the event, which brings the AutoMaxx Team and PCG DIgital Marketing for this ultimate face-off, watch this video:

AWA Winner to Speak at Digital Marketing Strategies Conference

admin — Tue, 08 Nov 2011 20:34:01 +0000

PCG Digital Marketing is pleased to announce that AJ LeBlanc, co-founder of CAR-MERCIAL, will be a presenter at the 2012 Digital Marketing Strategies Conference February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention. The event is timed so that dealers attending NADA can arrive two days early to join this important conference.

CAR-MERCIAL is a 2011 Automotive Website Award winner in the Technology category for Best Video Optimization platform. The title of AJ’s workshop is, “How To Create Videos To Market Sales and Service.”

This presentation will assist car dealers in creating powerful videos that index quickly on all major search engines. The videos can be leveraged for new car sales, used car sales and fixed operations. CAR-MERCIAL has been a long-standing leader in dealer education on Video SEO strategies.

Digital Marketing Strategies Conference

Automotive Video Walk-Around Contest Offers Dealer Employees $2,000 Grand Prize

admin — Tue, 08 Nov 2011 14:51:28 +0000

First Class Educators (FCE) has announced an exciting new contest to tie into the 2012 Digital Marketing Strategies Conference taking place February 1st – 3rd at the Monte Carlo Hotel Las Vegas. Highlighting the importance of video Search Engine Optimization, FCE has created a contest that puts video optimization skills of dealer employees to the test.

Between November 2, 2011 and January 15, 2012, dealer employees can enter the video walk around contest online by creating a video walk around of themselves highlighting a new or used car. The video will be entered to win a grand prize of $2,000. The winner will be announced on February 1st at the 2012 Digital Marketing Strategies Conference.

Video Search Engine Optimization is going to be an important topic at the 2012 Digital Marketing Strategies Conference. Rob Fontano, automotive video entrepreneur, will be on the panel of industry experts reviewing the walk around video submissions for the contest. Rob is well-known in the automotive industry because his video SEO strategy is the model that many dealers employ nationwide. Rob is a presenting speaker at the DMSC. His workshop is entitled, “How To Create A Powerful Walk-Around Videos.”

Automotive Video Marketing Highlighted at 2012 DMSC

The 2012 Digital Marketing Strategies Conference will highlight video SEO and demonstrate how dealers can use this technique to increase their market visibility, traffic, leads, and sales. Video SEO and video marketing is an untapped opportunity for dealers.

Walk Around Video Contest Details

Dealer employees who would like to participate in the walk around video contest must submit their video along by January 15^th to the Digital Marketing Strategies website.

About the Digital Marketing Strategies Conference

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing.

Dave Page of Dealer e Process To Speak at Digital Marketing Strategies Conference

admin — Fri, 04 Nov 2011 18:09:24 +0000

PCG Digital Marketing is pleased to announce that Dave Page of Dealer e Process will be a presenter at the 2012 Digital Marketing Strategies Conference February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention. The event is timed so that dealers attending NADA can arrive two days early to join this important conference.

Dave Page is the director and co-owner of Dealer e Process, a 2011 Automotive Website Award winner in the Technology category for Best Fixed Ops Website Marketing Software. The title of Dave’s presentation is “Fixed Ops Strategies – Engaging & Driving Fixed Ops Traffic. ”

This presentation will assist car dealers that are looking for new ways to increased Fixed Ops revenue. Dealer e Process recently conducted a conversion and engagement study that discovered how dealers could increase service leads by 300% by creating a live and interactive environment online. Dave Page will share results from this study and the strategies dealers need to achieve these results.

Digital Marketing Strategies Conference Helps Attendees Fine Tune Their Skills

Get to Know First Class Educators

First Class Educators (FCE) is the sister company of PCG Digital Marketing, a full service automotive digital marketing agency. FCE focuses on providing high impact training on digital marketing and business operations in the automotive vertical.

FCE is responsible for creating and executing dozens of automotive digital marketing workshops and conferences throughout the US and Canada that feature top automotive marketing experts, vendors and industry leaders. FCE conferences and workshops include the Automotive Marketing Boot Camp, Digital Marketing Strategies Conference, Automotive Marketing Pit Stop Tour and others.

Adwords Express Data For Car Dealers To Be Published at DMSC

admin — Fri, 14 Oct 2011 01:55:13 +0000

Take a look at this ad that was running on my iPhone in Columbia SC (on right) that we setup for Dodgeland of Columbia. The second photo (below) is the same ad running on my laptop.

This is an Adwords Express campaign. These ads are FAR BETTER than standard Adwords ads and the data we have been collecting documents the ROI clearly.

Adwords Express Ads have phone number, address links, and best of all they display the consumer “score” from Google Places.

Reviews Are Key To Adwords Express Success

Dealers that have strong in-store review collection processes using the Google Places App can monetize their good service using Adwords Express.

These ads are very strong and are extremely effective for their cost.

I will be sharing the data behind the success of Google Adwords Express at the upcoming Digital Marketing Strategies Conference in Las Vegas, Feb 1-3rd.

Register for DMSC in October and save $300 off registration. Details can be found athttp://www.digitalmarketingstrategies.org

Google Adwords Express Ads Running On LapTop

Rob Fontano Joins DMSC Video Workshop Educators

admin — Thu, 13 Oct 2011 00:41:47 +0000

Automotive video entrepreneur and industry insider Rob Fontano will be sharing his success stories using video to create powerful local branding that generates an annuity of website traffic. Rob will be bringing a video crew to show car dealers how to create online marketing videos that increase connections during the Zero Moment of Truth.

If you are a dealer in Florida, you will recognize Rob Fontano because his video SEO strategy is a model for car dealers nationwide. Rob is shown in the video at the top of this page.

Dealers who are looking to increase their market visibility, traffic, leads, and sales should learn how to use video to dominate their markets. Video SEO and video marketing is an untapped opportunity for dealers.

Video is a strong influence during the consumer shopping experience online. In fact, videos provide engaging media messaging during the Zero Moment of Truth. If you are not familiar with the term ZMOT, download the free book at www.zeromomentoftruth.com.

Register Your Team For DMSC

Dealers who realize that they can’t rest on their past achievements will turn to DMSC to keep them up to date on the latest STRATEGIES to guide their dealership in the year ahead.

Dealers who register in October will save $300 per person on registration fees. The 2012 DMSC is held just prior to 2012 NADA Convention and rooms have been reserved at $69 a night, while rooms are available. Dealers are advised to book their registration and hotel rooms as soon as possible.

Don’t delay since only 150 dealership employees will be allowed to participate in these industry leading workshops, roundtables, and general sessions. This is the must attend event for progressive dealers that want to fine tune their budgets for success.

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2012 DMSC Video Workshops Announced

admin — Wed, 28 Sep 2011 23:58:08 +0000

Video Workshops Added To Conference Schedule

If you have been looking for the right venue to send your team for video training, this is it. We have booked the Monte Carlo Grand Theatre to conduct a series of hands on video workshops for dealers. Your team will leave with actual video experience and be able to launch a video marketing program at your dealership. Get registered!

We have reserved the Monte Carlo Grand Theatre (shown above) which will allow us to drive in a real car and use it for video training. That’s right, we will use this theatre setting for hands on video workshops to show dealers how to master vehicle inspections, walk-around videos, and marketing videos for sales and service.

We’ll have a professional video crew and the industry top practicing dealers with outstanding video expertise to share. This is another reason why you need to send at least two people from your dealership to DMSC. Most dealers have not been leveraging the power that video marketing and Video SEO offers. If you want a market dominating video strategy for 2012, make sure you register for DMSC before it sells out!

Video Workshops at 2012 DMSC

Here is a sample of the workshops that are specifically designed to teach and inspire dealers about the potential of video marketing:

Video Lab #1: How To Create Powerful Walk-Around Videos
Video Lab #2: How To Use Your iPhone For Vehicle Inspections & Marketing
Video Lab #3: How To Solicit, Film, Produce, and Publish Testimonial Videos
Video Lab #4: How To Create Videos To Market Sales and Service
Video Lab #5: How To Leverage Video in Your Lead Response Processes
Video Lab #6: How To Use Green Screen Technology to Produce Professional Videos

Video workshops are just one aspect of the 2012 Digital Marketing Strategies Conference, so make plans to register by November 1st to save $300 on registration costs. The conference is design to present the best strategies for new car sales, used car sales, fixed operations, and how to tap into consumers during their online research.

PCG Announces Date and Location for 2012 Digital Marketing Strategies Conference

admin — Wed, 24 Aug 2011 18:25:17 +0000

PCG Digital Marketing (PCG) has announced the date for their second annual automotive industry marketing conference, the Digital Marketing Strategies Conference (DMSC). This year’s event will be held February 1st – 3rd at the Monte Carlo Hotel, Las Vegas prior to the 2012 NADA convention. The event is timed so that dealers attending NADA can arrive two days early to join this important conference.

Click to register.

This is the second year that PCG is hosting the digital marketing conference. This year PCG continues to raise the bar by attracting the industry’s most sought after speakers and leaders that will guide attendees through comprehensive workshops and hands-on demonstrations of today’s most effective and efficient digital marketing strategies.

Automotive Marketing Conference Attracts Dealer Managers and Internet Sales Professionals

With over 16 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies. DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats from workshops, roundtables, and general sessions. The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The event is limited to the first 150 dealership employees that register. Attendance is $895 per person. Early-bird registration (before December 7^th) offers a $100.00 savings.

PCG Digital Marketing Named to Inc Magazine’s Fastest Growing Private Companies

admin — Tue, 23 Aug 2011 16:19:38 +0000

Inc. Magazine’s September 2011 edition ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing Agency, #192 on its 30th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing private companies.

PCG also ranks # 7 in New Jersey with a three-year sales growth of 1569%.

The Inc. 500 list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.

Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500.

The companies on this year’s list employ more than 46,000 people and generated over 35,000 jobs in the past three years. Complete results of the Inc. 500, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found on Inc.com/500.

Brian Pasch, CEO of PCG Digital Marketing and a 20-year marketing veteran, founded the company in 2005 working out of a home office with a skeleton staff.

Pasch saw the redistribution of traditional print media budgets to Internet advertising and poured his heart into launching an agency that would work side by side with clients to implement effective digital marketing strategies and provide comprehensive education and training.

Today PCG Digital Marketing employs over 60 full time employees and has offices in the US and Ecuador. The company is headquartered in Eatontown, NJ.

Pasch is quoted, “Being on the Inc.500 list is a great reward and blessing for our passionate team of hard-working professionals. Success takes a commitment to learn and lead and I’m proud of the fact that we have been able to do both.”

For more information about PCG Digital Marketing, please visit http://www.pcgdigitalmarketing.com/

About PCG Digital Marketing

PCG Digital Marketing is a full service digital marketing agency that serves growing businesses in all industry sectors.

PCG is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm.

PCG also hosts the popular 2012 Digital Marketing Strategies Conference (DMSC) which will be held this year in Las Vegas on February 1-3rd. Details on this automotive digital strategies conference can be found at http://www.digitalmarketingstrategies.org

Media Contact:

Matthew O’Such
SEO Strategist
PCG Digital Marketing
732-450-8200 ext 3
matt@pcgmailer.com

Dallas Car Dealers to Attend Automotive Conference

admin — Fri, 06 May 2011 22:03:27 +0000

Dallas area car dealers are pleased to see the PCG Pit Stop digital marketing conference coming to Texas on July 9th and 10th. The conference will be held at the beautiful Hyatt Regency in downtown Dallas. PCG has secured great room rates ($109) to allow attendees to come the Saturday afternoon presentations, dinner, and reception and then stay overnight to prepare for the full day of workshops on Sunday.

This is the first time that DFW Metroplex dealers can gain access to high quality digital marketing training offered by PCG Digital Marketing without a flight out of town! The program is designed to provide the same high quality education offered at larger national events at a much lower cost per attendee.

Car dealers looking to learn more about effective digital marketing strategies will be able to participate in workshops lead by industry experts and thought leaders from PCG Digital Marketing. PCG has a strong reputation for attracting the best speakers and creating the most compelling materials for their educational programs.

Dealers looking for updated strategies for SEO, SEM, Social Media, Reputation Management, CRM Lead Handling, Chat, Fixed Operations, and Improving Sales should mark their calendars and register today.

Why Should Dealers Attend?

Please Answer These Questions:

Are you leveraging the new communication channels provided by social media?
Do you have an integrated digital marketing strategy for your dealership?
Is your website conversion rate increasing each month?
Could you be handling your calls and Internet leads better?
Would you like a 2-4% average increase in closing ratios to to phone and Internet leads?
Is your Fixed Operations Budget using SEM, SEO, and Social Media?
Are you looking for advice on how to structure your entire advertising budget?
Are you ready to implement free advertising strategies to increase website traffic?

Get the answers, advice, and strategies from industry pros at the PCG Pit Stop Conference in Dallas!

Register Today and Save!

Register to attend the next PCG Pit Stop^® today using the link on the menu above or just click here. The conference is conveniently located in Dallas so you can easily travel to and enjoy the workshop experience offered by PCG Education. Six other cities are included in the 2011 tour so if you can’t make the Dallas tour date, hop of a plane and get to a conference in another city.

Dallas/Fort Worth dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind. In fact, anyone in Texas or surrounding states would be well advised to invest in this conference.

Details on the automotive conference can be found in the color brochure below:

PCG Pit Stop Conference Brochure

View more documents from Brian Pasch

Automotive Digital Marketing Conference in Chicago

admin — Thu, 05 May 2011 01:26:40 +0000

Chicago area car dealers are pleased to see the PCG Pit Stop digital marketing conference come to Chicago on June 11th and 12th. The conference will be held at the Palmer House in downtown Chicago.

This is the first time that local Chicago car dealers can gain access to high quality digital marketing training offered by PCG Digital Marketing without a flight out of town!

Car dealers looking to learn more about effective digital marketing strategies will be able to participate in workshops lead by industry experts and thought leaders from PCG Digital Marketing.

Should Chicago Dealers Attend?

Please Answer These Questions:

Are you leveraging the new communication channels provided by social media?
Do you have an integrated digital marketing strategy for your dealership?
Is your website conversion rate increasing each month?
Could you be handling your calls and Internet leads better?
Would you like a 2-4% average increase in closing ratios to to phone and Internet leads?
Is your Fixed Operations Budget using SEM, SEO, and Social Media?
Are you looking for advice on how to structure your entire advertising budget?
Are you ready to implement free advertising strategies to increase website traffic?

Get the answers, advice, and strategies from industry pros at the PCG Pit Stop Conference in Chicago.

Register to attend the next PCG Pit Stop^® that is conveniently located in Chicago that you can easily travel to and enjoy the workshop experience offered by PCG Education. Six other cities are included in the 2011 tour so if you can’t make the Chicago date, hop of a plane and get to a conference in another city.

Chicago area dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind.

Details on the automotive conference can be found in the color brochure below:

PCG Pit Stop Conference Brochure

View more documents from Brian Pasch

Digital Dealer Academy and Automotive Boot Camp Offer Education in Orlando

admin — Fri, 18 Feb 2011 03:22:10 +0000

PCG is hosting the 2nd Annual Automotive Marketing Boot Camp in Orlando. Last year, we pioneered the Boot Camp experience in Orlando. Based on dealer responses, we have decided to host the Automotive Boot Camp again in Orlando.

This year we have expanded the agenda, courses, and scope of the Boot Camp to meet the demand communicated from dealers in the United States and Canada. The Boot camp will also offer attendees 2.5 hour labs and workshops so more detailed educational training can be offered for complex topics like CRM, BDC Management, Social Media, and Website Analytics.

The Boot Camp also has 90 minute workshops schedule on topics where that time is perfect for knowledge transfer.

Technology Showcases Added

The Automotive Marketing Boot Camp will also introduce Technology Showcases for the first time which will feature latest technology from great companies like TK Carsites, Dealer.com, and CAR-MERICAL.

The PCG Automotive Marketing Boot Camp is not associated with the 10th Digital Dealer Conference or the proposed Digital Dealer Academy.

We are very excited about the conference which has attracted an outstanding list of industry experts and leading dealership employees who want to share their best practices. We also just completed a very successful automotive conference in Napa Valley for auto dealers. This website will have updates and video from the conference in coming weeks.

Confirmed Boot Camp Speakers

We have a few special announcement to make in the coming weeks but we have a number of fantastic, passionate industry experts that will be part of the Automotive Marketing Boot Camp:

Rob Fontano – eCommerce Director at Marazzi Motors
Tracy Myers – Frank Myers AutoMaxx
JD Rucker, New Media Director at TK Carsites
Andrew DiFeo – General Manager Hyundai of St. Augustine
Timothy Martell – Internet Director Albrecht Auto Group
Hagen Durant – Dealer Principal Classic Chevy of Grapevine
Eric Miltsch – eCommerce and Social Media Director Auction USA
Jerry Thibeau – CEO of Phoneup Ninjas
Alex Snyder – Product Development at Dealer.com
Brian Pasch, CEO of PCG Digital Marketing
Jeff Kershner- Director of Marketing Younger Motor Cars
Scott Falcone – Dealer Principal Word Hyundai Matteson
Glenn Pasch, COO of PCG Digital Marketing
Jared Hamilton, CEO and Founder of DrivingSales.com
Gary May, CEO of IM@CS
Christy Roman, CEO of Now Marketplace
Matt Murray, Director of Digital Marketing at Dealer.com
Sean Wolfington, Partner Tier 10 Marketing

Orlando Boot Camp Registration

To register for the Automotive Marketing Boot Camp, visit: http://www.automotivemarketingbootcamp.com

We also encourage you to attend the 10th Digital Dealer Conference which starts on April 19th, however we are not associated with that event.

Digital Marketing Strategies Conference to Be Broadcast Live by DrivingSalesTV

admin — Tue, 01 Feb 2011 23:36:54 +0000

DrivingSalesTV will broadcast a live feed from the Automotive Digital Marketing Conference in Napa Valley. The conference is being held February 1-3^rd, prior to the official start of the 2011 NADA Convention. The live stream will be available for thousands of dealers across the nation at drivingsalestv.com .

The live broadcast schedule is for Wednesday and Thursday at the following times:

Wednesday

8:00am – 9:00am General Session I – Creating A Digital Marketing Strategy for 2011 (Brian Pasch)

3:00pm – 4:00pm General Session II – Integrated Marketing Strategies for 2011 (Sean Wolfington)

Thursday

8:00am – 9:00pm General Session III – Integrating Online Digital Marketing Education (Jared Hamilton)

3:00pm – 4:00pm General Session IV – The Evolution of Social Media Strategies for 2011 (JD Rucker)

DrivingSales, the auto industry’s largest car dealer social network, is officially launching DrivingSalesTV (DSTV) at NADA 2011 with live and up-to-date coverage from the convention and expo floor. The new web channel will stream breaking industry news, dealership trends, and ‘the story behind the story,’ as well as broadcast interviews with the experts, executives, and innovators who help drive the auto industry forward.

“We are very excited to broadcast the Digital Marketing Strategies Conference live from Napa Valley,” said Jared Hamilton, CEO and founder of DrivingSales, which owns and operates DSTV, “This is what DSTV is all about, connecting thousands of dealers across the nation with information as fast as it happens.”

Joey Wolosz To Showcase Poem Cellars at Digital Marketing Strategies Conference

admin — Mon, 31 Jan 2011 20:05:06 +0000

Joey Wolosz, founder of Poem Cellars in Napa Valley, will share wines from their current California vintage release at the Automotive Digital Marketing Strategies Conference. Each evening the conference dinners will showcase rising stars from the Napa Valley. The conference is being held February 1^st-3^rd at the Napa Marriot Hotel. This premier automotive training event is timed to end prior to the 2011 NADA Convention, which is held this year in San Francisco.

Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead during this 3-day “hands on” conference.

The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011. Industry experts will teach attendees the skills required to take a leadership role in their dealer’s digital marketing success.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

2011 NADA Convention Attendees Take Advantage of Wine Tasting Dinner

A special wine tasting dinner event is planned for each night of the conference, showcasing a different winery each night. After a full day of classes, attendees of the conference will be treated to private wine tastings and local artisanal meals.

Dealer professionals who would like more information about the conference or would like to register can visit www.digitalmarketingstrategies.org .

About Poem Cellars:

Partners Joey Wolosz, Jeff Durham and Scott Tracy started Poem Cellars to create wine for the table, wine that can be paired with food. The wines are not made in a big, bold, tannic, heavily oaked style often found in Napa Valley Cabernets. Instead, they show restraint which adds to their complexity, elegance, refinement and sense of femininity.

For more information: www.poemcellars.com

2011 NADA Convention Super Bowl Party Hosted by PCG Digital Marketing

admin — Fri, 28 Jan 2011 14:45:18 +0000

Automotive professionals attending the 2011 NADA Convention are invited to attend the Super Bowl Party at Gordon Biersch Brewery and Restaurant hosted by PCG Digital marketing.

Hundreds of professionals from the Automotive industry are descending upon San Francisco February 5^th through the 7^th for the 2011 NADA Convention. But before the convention officially kicks off, PCG Digital Marketing is hosting the Digital Marketing Strategies Conference in Napa Valley followed by their much-anticipated Super Bowl Party in San Francisco.

The Super Bowl party will present an excellent opportunity for dealer professionals to meet and mingle with industry colleagues from across the country, as well as enjoy a few drinks and cheer on their favorite team. Leadership of the 50 State Automotive Dealers Associations have also been invited to the event.

In true PCG style, dozens of prizes, cold beer, great food, and plenty of laughs will be available for all who attend.

Super Bowl Party Precedes 2011 NADA Convention

Dealer professionals who will be attending the 2011 NADA Convention are encouraged to join PCG and their colleagues at Gordon Biersch Brewery and Restaurant for the Super Bowl Party. Register for the pre NADA Convention Super Bowl Party.

About 2011 Digital Marketing Strategies Conference

The 2011 Digital Marketing Strategies Conference presented by PCG Digital Marketing features two-day educational workshops lead by industry keynote speakers and innovative product demonstrations. The conference will gather the best minds in the industry to assist dealers with their digital marketing strategies for 2011.

After a full day of classes, attendees will be rejuvenated with private wine tasting tours and local artisanal meals arranged by Brian Pasch a wine writer and connoisseur.

Modus Operandi Cellars Showcased at Wine Tasting Before 2011 NADA Convention

admin — Thu, 27 Jan 2011 16:11:10 +0000

Jason Moore, founder of Modus Operandi Cellars, will share wines from their current California vintage release at the Automotive Digital Marketing Strategies Conference. Each evening the conference dinners will showcase rising stars from the Napa Valley. The conference is being held February 1^st-3^rd at the Napa Marriot Hotel. This premier automotive training event is timed to end prior to the 2011 NADA Convention, which is held this year in San Francisco.

Wine Tasting Planned Before 2011 NADA Convention

Dealer professionals who would like more information about the conference or would like to register can visit www.digitalmarketingstrategies.org .

About Modus Operandi Cellars:

Modus Operandi Cellars is a wine producer that can be considered the boutique of boutique, producing a small collection of rare wines where thoughtful winemaking and superior quality are the standard.

Owner Jason Moore also consults for several small start up wine brands.

For more information: www.moduswines.com

Meander Wines Showcased at Wine Tasting Before 2011 NADA Convention

admin — Wed, 26 Jan 2011 17:50:32 +0000

Amy Aiken, founder of Meander Wines, will share wines from her current California vintage release at the Automotive Digital Marketing Strategies Conference. Each evening the conference dinners will showcase rising stars from the Napa Valley. The conference is being held February 1^st-3^rd at the Napa Marriot Hotel. This premier automotive training event is timed to end prior to the 2011 NADA Convention, which is held this year in San Francisco.

Wine Tasting Planned before 2011 NADA Convention

Dealer professionals who would like more information about the conference or would like to register can visit www.digitalmarketingstrategies.org .

About Meander Wines:

Amy Aiken founded meander Wines through her love and passion for Cabernet wines. Meander’s production is exclusively Cabernet Sauvignon from the world-renowned Napa Valley. The wine is a blend of fruit from two historical vineyards, both of which have been family-owned and farmed for generations: Morisoli Vineyard in Rutherford and Lewelling Vineyards in St. Helena. These producers are two of the Valley’s most sought after by winemakers who craft the highest quality Cabernet Sauvignon wines.

For more information, visit www.meanderwines.com

Digital Marketing Strategies Conference Exceeds Registration Goals

admin — Tue, 25 Jan 2011 14:04:20 +0000

The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals. Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.

“In a recent survey conducted by PCG, 45% of car dealers said that their staff was not adequately trained to lead a competitive digital marketing and social media strategy for their dealership. With the outstanding lineup of speakers and educators at the DMSC, it is no surprise the dealer principals, managers, and eCommerce directors have registered.”

NADA Convention 2011

The Digital Marketing Strategies Conference is conveniently schedule prior to the popular NADA Convention, which is held this year in San Francisco. Attendees of the conference who are planning to attend NADA will be transported to San Francisco on Friday February 4^th and will not miss any of the scheduled events at NADA.

Attendees of the Digital Marketing Strategies Conference will also benefit from the conference format. All meals are included in the registration fee so that attendees will have ample time to build lasting friendship over mealtime. Since the conference is being held in the Napa Valley, dinners will feature award-winning wines introduced by the winemaker/owners of the vineyards.

Pasch added, “This year we have also created a 150 page digital marketing and social media handbook. The book is packaged with articles, resources, and tips from the speakers and educators at the conference. The handbook will be a great resource to review and leverage all year round since there are few books in print specifically targeting automotive digital marketing.”

Automotive educators and speakers include Jared Hamilton, Sean Wolfington, JR Rucker, Alex Snyder, Gary May, Matt Murray, Glenn Pasch, Christy Roman, and Christine Rochelle. Sponsors of the DMSC include Dealer.com, VinSolutions, TK Carsites, Smart Web Concepts, Presto Reviews, DealerFire, CAR-MERCIAL, and DealerTrend.

Registration for the 2011 Digital Marketing Strategies Conference closes on January 28, 2011. Dealers interested in attend can visit http://www.digitalmarketingstrategies.org to register.

Hotel rooms can be booked at http://www.marriot.com since the event is being held at the Napa Valley Marriot Hotel.

For dealers attending the 2011 NADA Convention in San Francisco, PCG extends an invitation to join their Superbowl Party, which is billed as the largest Superbowl Sunday party at the NADA, show. Dealers can register by contact Carrie Hemphill at 732.450.8200 ext 2.

NADA Convention Follows Digital Marketing Strategies Conference

admin — Mon, 03 Jan 2011 20:08:18 +0000

This year’s 2011 NADA Convention will follow the much-anticipated Digital Marketing Conference in Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

The investment in digital advertising is increasing for car dealers as more than 85% of consumers now take to the Internet for initial product research, price comparisons and large purchases. Dealers are looking for expert advice and knowledge about the best ways to allocate digital marketing budgets and the Digital Marketing Strategy will provide just that.

PCG Digital Marketing organizes the conference. The company is known for their automotive digital marketing expertise and proven SEO strategies. PCG is responsible for organizing a number of automotive digital marketing conferences including the Automotive Marketing Boot Camp (#AMBC). The boot camp is April 16th – 18th in Orlando Florida, prior to the 10^th Digital Dealer Conference.

Dealer professionals are encouraged to allocate a portion of their advertising budget towards educational conferences like the Digital Marketing Strategies Conference and the Automotive Marketing Boot Camp. This is the only way to ensure that digital marketing dollars are put towards the most effective and efficient strategies that achieve maximum results.

NADA Convention Preceded by Digital Marketing Strategies Conference

The Digital Marketing Strategies Conference has brought together to industry leaders in Digital Marketing. The conference is perfectly timed to end just before NADA kicks off in San Francisco. Bus services will transport attendees to the NADA Convention from the Napa Valley conference.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in PCG’s 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

The Conference will feature a comprehensive digital marketing curriculum with workshops lead by top speakers and educators in the automotive industry. Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead. The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.

Dealer professionals who would like more information about the conference or would like to register can visit http://www.digitalmarketingstrategies.org . Registration information for the 2011 NADA Convention can be found online.

2011 Digital Marketing Strategies Conference

After a full day of classes, attendees will be rejuvenated with private wine tasting tours and local artisanal meals arranged by Brian Pasch a wine writer and connoisseur.

Joe Webb to Speak at 2011 Automotive Digital Marketing Strategies Conference

admin — Mon, 27 Dec 2010 15:33:06 +0000

PCG Digital Marketing is pleased to announce that automotive ecommerce expert, Joe Webb of DealerKnows Consulting, will join the roster of automotive marketing, advertising, operations, and social media specialists speaking at the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Webb will share his insights into the need for Internet department structure Business Development Center management. Along with the growing need to monitor a dealership’s online effectiveness, he’ll detail some of the best practices in email templates, e-marketing, lead management, and follow-up processes that he has developed and continues to share with dealerships nationwide.

Called “the funniest guy in the car business”, Webb is known for more than just his automotive Internet sales expertise, but also for his comedic sales training videos as well. He is a top-rated speaker at the Digital Dealer Conferences and is known for his engaging, dynamic trainings about the keys to profitable lead management. “Dealers are dedicating more and more financial resources to attracting visitors to their websites, their digital assets, and their showrooms. However, the online battle is often won or lost based on how the dealerships respond to a consumer’s inquiries.

Webb says “In 2011, dealers are looking to strengthen every aspect of their digital marketing, from their primary websites all the way to their social media endeavors. They also recognize that keeping their teams trained on the most profitable methods to engage the online shopper in a professional, relationship-building manner is the most important initiative of all in the new year. If online advertising allows a dealership’s brand message to reach far outside their market area, then their success will solely be based on the skills of their employees and the technology in their stores.”

More information about Joe Webb and DealerKnows Consulting is available at www.dealerknows.com .

Digital Marketing Strategies Conference

Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011. Industry experts will teach attendees the skills required to take a leadership role in their dealer’s digital marketing success.

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

Seating will be limited so dealer professionals are encouraged to reserve their seat today. For more information or to register for the Conference in Napa Valley, visit www.digitalmarketingstrategies.org

CAR-MERCIAL to Sponsor 2011 Automotive Digital Marketing Strategies Conference

admin — Tue, 21 Dec 2010 15:40:25 +0000

PCG Digital Marketing is pleased to announce that CAR-MERCIAL has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

Digital Marketing Conference Sponsorships

As a event sponsor, CAR-MERCIAL will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About CAR-MERCIAL

CAR-MERCIAL helps automotive manufacturers, associations, ad agencies and dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. CAR-MERCIAL delivers proven strategies to increase traffic, sales and service business through search engine optimization, video search engine optimization and online reputation management.

For more information visit www.car-mercial.com

Presto Reviews to Sponsor 2011 Automotive Digital Marketing Strategies Conference

admin — Mon, 20 Dec 2010 17:51:04 +0000

PCG Digital Marketing is pleased to announce that Presto Reviews has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

Digital Marketing Conference Sponsorships

As a event sponsor, Presto Reviews will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About Presto Reviews

Presto Reviews provides Reputation Management solutions for car dealers with customized Internet Reputation Management Portals. Customized review sites can be up and running in a matter of hours, making it simple for customers to communicate about an experience with a dealership.

For more information visit www.prestoreviews.com

DealerTrend to Sponsor 2011 Automotive Digital Marketing Strategies Conference

admin — Fri, 17 Dec 2010 18:19:14 +0000

PCG Digital Marketing is pleased to announce that DealerTrend has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

Digital Marketing Conference Sponsorships

As a event sponsor, DealerTrend will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About DealerTrend

DealerTrend, Inc. based in Reno, Nevada is a marketing and technology company providing auto retailers with highly effective car dealership websites, search engine optimization, and cutting edge Web 2.0 solutions to maximize lead generation and eMarketing programs. For more information call 775-329-8882, or schedule a live demonstration here or email us at info@dealertrend.com.

www.dealertrend.com

Dealer.com to Sponsor 2011 Automotive Digital Marketing Strategies Conference

admin — Thu, 16 Dec 2010 16:00:16 +0000

PCG Digital Marketing is pleased to announce that Dealer.com has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

Digital Marketing Conference Sponsorships

As a event sponsor, Dealer.com will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in automotive website solutions, Dealer.com will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About Dealer.com

Dealer.com has created thousands of automotive websites and provided its products and services to dealerships throughout North America, helping them to generate the maximum ROI from their advertising and marketing programs. Dealer.com continues to grow as more dealers recognize that collaborating with us is a cost-efficient way to take their dealership to an entirely new level of success.

VinSolutions to Sponsor 2011 Automotive Digital Marketing Strategies Conference

admin — Wed, 15 Dec 2010 15:24:43 +0000

PCG Digital Marketing is pleased to announce that VinSolutions has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

Digital Marketing Conference Sponsorships

As a event sponsor, VinSolutions will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in automotive website solutions, VinSolutions will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About VinSolutions

An industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, VinSolutions provides 24/7 dealership sales and marketing information to their clients anywhere Internet access is available. In addition to CRM, ILM and Inventory Control products, VinSolutions builds custom dealership Web sites, uploads inventory photos, offers their clients quality training and consulting services, as well as valuable customer support. VinSolutions is GM, Ford, Chrysler, Audi and Subaru certified, and has working relationships, alliances and integrations with several automotive software service providers such as Kelley Blue Book, AutoSoft Inc., CARFAX, Autodata, RouteOne and DealerTrack.

For more information, visit www.vinsolutions.com

DealerFire to Sponsor 2011 Automotive Digital Marketing Strategies Conference

admin — Tue, 14 Dec 2010 14:57:59 +0000

PCG Digital Marketing is pleased to announce that DealerFire has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

Digital Marketing Conference Sponsorships

As a event sponsor, DealerFire will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in custom web design solutions, DealerFire will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About DealerFire

Through its flagship Engine 5 Custom Automotive Website Platform, DealerFire is connecting thousands of internet car shoppers every day with car dealerships throughout the US and Canada. Founded in 1999, DealerFire is leading the industry in innovative and award winning custom automotive websites. With a complete suite of cutting edge user friendly website features, along with advanced SEO, SEM and analytic tools, DealerFire is paving the way for automotive dealerships to sell more cars. Based in Oshkosh, WI DealerFire’s commitment to unparalleled customer service and good old fashioned values has placed them as a forerunner in today’s highly competitive website design commerce.
Serving hundreds of dealerships nationwide, find out why more dealers are looking to DealerFire as their solution.

For more information please visit www.dealerfire.com or call 877.828.9719.

Smart Web Concepts to Sponsor 2011 Automotive Digital Marketing Strategies Conference

admin — Mon, 13 Dec 2010 15:21:06 +0000

PCG Digital Marketing is pleased to announce that Smart Web Concepts has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

Digital Marketing Conference Sponsorships

As a event sponsor, Smart Web Concepts will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in digital marketing solutions, Smart Web Concepts will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

After a full day of classes, attendees will be rejuvenated with private wine tasting tours and local artisanal meals arranged by Brian Pasch a wine writer and connoisseur.

About Smart Web Concepts

Smart Web Concepts, Inc. provides innovative online solutions to new and used car dealers nationwide including highly successful automotive web programs and lead management systems. Smart Web Concepts is headquartered in Roseville, CA .

TK Carsites Signs on As Sponsor of 2011 Automotive Digital Marketing Strategies Conference

admin — Wed, 08 Dec 2010 17:49:06 +0000

PCG Digital Marketing is pleased to announce that TK Carsites has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

Digital Marketing Strategies Sponsorships

As a event sponsor, TK Carsites will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in digital marketing solutions, TK Carsites will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

Matt Murray to Speak at 2011 Automotive Digital Marketing Strategies Conference

admin — Mon, 29 Nov 2010 16:13:39 +0000

PCG Digital Marketing is pleased to announce that Matt Murray will join the roster of automotive marketing, advertising, operations, and social media specialists speaking at the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Matt Murray is the Director of Digital Marketing at Dealer.com. His knowledge of search and social media has allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive Internet marketing and has helped thousands of dealers maximize their investment in Digital marketing and Dealer.com’s tools and business processes.

Matt will be sharing his insights into paid search advertising and how car dealers can plan, implement, measure, and gain rewards from a successful SEM strategy. As paid digital advertising becomes a larger portion of car dealer budgets, it is critical that dealers understand how paid search works and how to inspect operational campaigns.

Automotive Digital Marketing Conference

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

2011 Digital Marketing Strategies Conference Brochure

View more documents from Brian Pasch.

Christine Rochelle to Speak at 2011 Automotive Digital Marketing Strategies Conference

admin — Fri, 26 Nov 2010 17:01:45 +0000

PCG Digital Marketing is pleased to announce that Christine Rochelle will join the roster of automotive marketing, advertising, operations, and social media specialists speaking at the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Christine Rochelle is a veteran content writer whose work has been featured in The New York Post, Crushable and LifeStyler. Christine now specializes in SEO content development at PCG Digital Marketing and is a blogger for AOL.com and DigitalDames.com.

Christine’s digital marketing workshop will talk about the relationship between optimized content and Google page one placement. This workshop will give car dealers the tools they need to become effective content publishers.

The content workshop will reveal, in real time, how to create powerful content pieces that can help dealers dominate Google Page One for their target market. Participants will leave the workshop understanding the role of content in their digital marketing strategy and which newswires offer the highest SEO value.

Digital Marketing Strategies

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

Alex Snyder to Speak at 2011 Automotive Digital Marketing Strategies Conference

admin — Wed, 24 Nov 2010 16:39:56 +0000

PCG Digital Marketing is pleased to announce that Alex Snyder will join the roster of automotive marketing, advertising, operations, and social media specialists speaking at the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Alex Snyder is the Director of Product Research at Dealer.com and a main contributing writer on DealerRefresh.com. Prior to joining Dealer.com, Mr. Snyder was the director of e-commerce at Checkered Flag Automotive Group and was instrumental in their becoming a top 100 e-Commerce Dealer in varying automotive publications, as well as the No. 1 dealership website of the year in 2008.

Alex’s workshop will discuss how dealers can create a symbiotic relationship between the Internet Sales Manager and associates on the showroom floor. In his Dealership Process workshop, Mr. Snyder will talk about the language everyone can understand and how it applies to their dealership.

Digital Marketing Strategies

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

Glenn Pasch Announced as Speaker at 2011 Automotive Digital Marketing Strategies Conference

admin — Wed, 24 Nov 2010 15:57:21 +0000

PCG Digital Marketing is pleased to announce that Glenn Pasch will join the roster of automotive marketing, advertising, operations, and social media specialists speaking at the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Glenn Pasch is the founder of Improved Performance Solutions and COO of PCG Digital Marketing. Glenn will demonstrate how employers can train their staff to deliver excellent customer service and encouraging consumers to become raving online fans.

The workshop will review how a dealer’s Internet reputation can affect their bottom line, and how creating positive consumer experiences on-site can directly affect what is said online. New technologies are now available for dealerships to make it simpler for consumers to post their online reviews. Glenn will discuss these technologies and how dealers can use them to improve their online reputation.

Glenn has more than 20 years of experience in training and managing individuals. He has worked in the direct marketing industry, including hands-on sales training, project management, as well as organizational development and performance consultant services.

Automotive Digital Marketing Strategies

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

Automotive Digital Marketing Strategies Workshops

admin — Sun, 14 Nov 2010 04:35:06 +0000

PCG Digital Marketing announced the workshop agenda for the 2011 Digital Marketing Strategies Conference (www.digitalmarketingstrategies.org), which is being held February 1-3, 2011 in the Napa Valley. The event is conveniently scheduled to precede the 2011 NADA Convention in nearby San Francisco.

The two-day educational workshops will be part of the overall Conference, which will feature industry keynote speakers and innovative product demonstrations. After a full day of classes, attendees will be rejuvenated with private wine tasting tours and fine dining arranged by Brian Pasch a wine writer and connoisseur.

The workshops leaders and topics scheduled at the Napa Conference include:

Alex Snyder – Making The Internet and Showroom Work Together
Gary May – Dealer Branding Strategies That Create A Destination Store
Glenn Pasch – Customer Service & Reputation Management Strategies
Matt Murray – Paid Advertising Strategies
Brian Pasch – Advanced Search Engine Optimization Strategies
Christine Rochelle – Content Writing Strategies To Increase Website Traffic

General session speakers include:

Brian Pasch, CEO of PCG DIgital Marketing
Sean Wolfington, Founder of Tier 10 Marketing
Jared Hamiltion, Founder of DrivingSales.com
JD Rucker, SEO and Social Media Director with TK Carsites

Car dealers who are looking to develop a strong digital marketing strategy for 2011 are advised to book their attendance at this intimate event. Seating will be limited to give all attendees personalized attention and a digital marketing and advertising review.

As the Internet has become the primary source for consumer information on cars and a popular destination for car shopping, car dealers need to soberly review their advertising budgets and be willing to embrace and test new marketing opportunities to remain competitive. The conference will gather the best minds in the industry to assist dealers with their digital marketing strategies for 2011.

Registration for the PCG Digital Marketing Strategies Conference is open. Additional information, conference agenda, and speaker profiles found at www.digitalmarketingstrategies.org.

A limited number of sponsorship opportunities are available for companies that provide digital marketing services to the automotive community. For additional information on sponsorship packages, contact Carrie Hemphill at 732.450.8200.