On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog.  You can also get more information about this on this link: Google Adwords Enhanced Campaigns.  The new announcement is Google’s ”first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.”

I will also be asking more direct questions to the Google team at DMSC and NADA so I will keep you posted on how car dealers can leverage these new enhancements.   I did like this excerpt from the information page on Google’s website:

AdWords has always allowed you to reach potential customers based on their intent. That’s what makes it so effective. But now AdWords also lets you capture the power of context. Context such as location, time of day, and device matter and provide you more opportunities to reach people with more relevant messages.

Being able to target a mobile device with an ad based on their location of the consumer is something very exciting.  Dealers can target their messages based on the proximity of the consumer to the dealership, which I think would be ideal for Fixed Ops marketing as well as car sales in competitive markets.

Here is the information on the Adwords enhancements from the blog post made by Sridhar Ramaswamy, Senior Vice President of Engineering

Why enhanced campaigns?

People are constantly connected and moving from one device to another to communicate, shop and stay entertained. In fact, a recent study of multi-device consumers found that 90% move sequentially between several screens to accomplish a task. There’s also a proliferation of new devices — PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, televisions, and more. And there are many more digital screens and devices to come, with the lines between them continuing to blur. For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar.

This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad.

With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.

Key features
Here’s an overview of some key features.

1. Powerful marketing tools for the multi-device world
   People want search results that are relevant for the context they are in — their device, location and the time of day. Enhanced campaigns help you better manage your campaigns and budgets for this multi-device world. With bid adjustments, you can manage bids for your ads across devices, locations, time of day and more — all from a single campaign.Example: A breakfast cafe wants to reach people nearby searching for “coffee” or “breakfast” on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign.
2. Smarter ads optimized for varying user contexts
   People on the go or near your store may be looking for different things than someone sitting at their desk. With enhanced campaigns, you’ll show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.Example: A national retailer with both physical locations and a website can show ads with click-to-call and location extensions for people searching on their smartphones, while showing an ad for their e-commerce website to people searching on a PC — all within a single campaign.
3. Advanced reports to measure new conversion types
   Technology is enabling people to take action on your ads in new ways. Potential customers may see your ad and download your app, or they may call you. It’s been hard for marketers to easily measure and compare these interactions. To help you measure the full value of your campaigns, enhanced campaigns enables you to easily count calls and app downloads as conversions in your AdWords reports.Example: You can count phone calls of 60 seconds or longer that result from a click-to-call ad as a conversion in your AdWords reports, and compare them to other conversions like leads, sales and downloads. 

Upgrading to enhanced campaigns
Enhanced campaigns will roll out to advertisers as an option over the next few weeks, and we plan to upgrade all campaigns in mid-2013.

Enhanced campaigns are designed to help you succeed in a multi-screen world, but we know that transitioning may involve some initial changes. Here are some resources to help you:

• Website
• Help Center
• Upgrade videos and guides
• AdWords Community forum

The seamless integration of the live chat data will allow Dealer.com’s customers to view the impact of chat performance across multiple digital channels, while taking advantage of rich analytics and behavioral tracking available through Dealer.com’s integrated platform. This new level of analytics will complement the company’s recent product enhancements that help to further leverage data, reach targeted audiences, and better manage and view marketing and dealership operations performance.

Chat Connect is designed to simultaneously scale to the many types of websites online car shoppers visit while searching for vehicles. The data derived from Chat Connect will enhance Dealer.com’s comprehensive set of products, tools and services including inventory, websites, advertising, and CRM.

“Car shoppers are empowered like never before and gather information from dozens of places while they’re looking,” says John Hanger, Contact At Once! chief executive officer. “Our chat helps dealers make interactive connections with online shoppers from a variety of online sites, so they can build trust and rapport while there’s an opportunity to influence the purchase.”

“Embedding chat data and management into our platform means dealers have additional insight that will help them to focus their efforts more effectively when connecting with potential buyers,” says Rick Gibbs, Dealer.com president and CEO. “This partnership will deliver a comprehensive set of data in our analytics tool and ultimately help us empower dealers to take advantage of interactive connections from all the places online shoppers are searching.”

Both Dealer.com (Booth # 1201) and Contact At Once! (Booth # 3159) will be at the National Automotive Dealer’s Association (NADA) Convention in Orlando, Fla, February 8-11. Presentations about how dealers can leverage the Dealer.com digital marketing and operations platform and Contact At Once! Chat Connect will occur at 11:00 a.m. Saturday and Sunday in the Dealer.com booth. For more information, chat with Contact At Once! now, or call 866-358-3880.

Dealer.com Product Reveal at DMSC 2013

On Friday, February 8th at 9:00 am, Dealer.com will be hosting a breakfast at the 2013 Digital Marketing Strategies Conference to discuss their new products and strategies for car dealers, just prior to the 2013 NADA Convention in Orlando.  Dealers will be able to ask questions about all their new products and partnerships, including the most recent announcement with Contact At Once!.  Dealership employees and managers who would like to register for the breakfast, should contact Carrie Hemphill at 908-601-6475.

About Contact At Once!

Contact At Once! pioneered the use of live chat in automotive advertising, enabling more connections between online shoppers and sellers than any other chat provider. More than 12,000 dealers, the world’s busiest automotive classified sites and many automotive manufacturers rely on Contact At Once! to build relationships with potential buyers and increase their return on advertising investments. For more information, visit www.autodealerchat.com.

About Dealer.com

Dealer.com is the automotive industry’s leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company’s platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company’s unique commitment to culture, with a focus on health and wellness, has made it one of the most desirable places to work. For more information on Dealer.com can be found at http://www.dealer.com.

Jason Ezell – Dataium

Nashville, TN – 02/04/2013 – Dataium, the largest aggregator of in market automotive shopper behavior, and HookLogic, the industry leader in understanding and influencing shopper decisions to Win the Moment of Truth™, today released the initial results of their partnership, introduced in fourth quarter of 2012.

A combination of Dataium’s contextual behavior analysis and Hooklogic’s targeting incentives, resulted in redemption rates above 30 percent. Based on the high performance of the combined offering, the integration between the partners will be expanded in to further increase results.

During the first three months of integration, the Dataium-HookLogic program delivered customized incentives to roughly 25 percent of the 150,000 lead submissions representing 70 participating dealers. The incentives were primarily targeted to shoppers typically considered inactive or no longer in the market for a vehicle, resulting in significant incremental sales for dealers.

According to Jason Ezell, President of Dataium LLC “Data is only good when it’s actionable. HookLogic is a perfect example of how to take data and turn it into showroom traffic.” He added, “By better aligning consumer interest with the sales process, HookLogic has quickly become an industry leader. The initial results were excellent and tighter integration will deliver even greater results.”

David Metter -HookLogic

David Metter, President of Automotive for HookLogic, stated, “This test and partnership is further validation that when you execute based on big data, great things happen. Dataium’s unique data set allows us to target a dealer’s older leads, typically 31-60 days after submission, and then use consumer intent to better align our offers with current consumer interests, and deliver a more productive shopping experience for the consumer and dealer.

Because this customer has shown high intent to buy, it allows the dealer to align messaging, offer, and timing to better meet consumer need, thus influencing the customer to choose their dealership. Our solutions and data prove that happens.”

DMSC Workshops Feature Metter and Ezell

Representatives from HookLogic and Dataium will be presenting workshops for car dealers at the 2013 Digital Marketing Strategies Conference in Orlando, February 5-7th.   David Metter’s workshop is entitled “Learn From Apple – Taking an App Store Approach to Vendor Selection” and Jason Ezell’s workshop is entitled “Using Big Data to Manage Your On-line Presence From Key Word to Lead Submission“.  The timing of this announcement, coinciding with the start of DMSC 2013, will allow participating dealers at the conference to be first to obtain additional information and insights to this integration strategy.

About Dataium, LLC

Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection and reporting technology; VisiCogn® Knowledge Center, and is also known for its ASI™ index. For more information, visit www.dataium.com, email: info@dataium.com, or call 877-896-DATA (3282).

About HookLogic’s Solutions for the Auto Industry

HookLogic is the industry leader for understanding and influencing shopper decisions to Win the Moment of Truth™. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include many of the top 10 dealer groups, DCH, MileOne, Jim Ellis, Jeff Wyler, Germain Motor Cars, Suburban Collection, Acton Toyota, OEM, agencies, and vendor partners. Learn more at www.lead2show.com.

On February 8th at 9am, all DMSC attendees will be invited to receive an exclusive  ’sneak peek’ of the new innovative products from Dealer.com before launching at NADA

This sneak-peek will include:

• Complimentary breakfast with Dealer.com team and industry leaders
• Unveiling of never-before-seen innovative products
• Q & A Session with presenters Alex Snyder, Senior Director of Design and Jai Macker, VP of Products

The official launch of these products will be displayed to thousands of dealers at the National Automobile Dealers Association (NADA) Convention and Exposition in Orlando, FL on February 8th-11th. DMSC attendees will be the first to view these products in an intimate and educational setting, along with delicious, complimentary gourmet breakfast.

This Dealer.com ‘first look’ will be Friday, February 8th, at 9:00am in the Lobby East at the Orlando Hyatt Regency Hotel.

Don’t miss out on this special opportunity with Dealer.com and other industry professionals.  RSVP now by calling Carrie Hemphill at 908.601.6475 or clicking here

As a student of online marketing, I have been noticing that some of the largest online retailers are using a new form of banner advertising:  dynamic product banners.  Recently, I visited Macys.com to shop for some kitchen goods.  I love the color orange. Martha Stewart sells a line of ceramic cast iron pots in orange that are priced much better than Le Creusette.  I saw the Martha Stewart pots on sale at Macy’s during the Christmas season.

Martha Stewart Is Following Me

I did not purchase the Martha Stewart “dutch oven” in orange that day.  On the following day, I started seeing ads on various websites for the EXACT products that I viewed on Macys.com.   The banner ads were NOT static.  In fact, it contained ALL the items that I searched for on Macys.com the previous day.  The banner ad that I saw is highlighted in green:

Yes, I like to cook!  When I clicked on any item in the banner, it took me right to the product page.  In the car world, this would be the Vehicle Detail Page (VDP).  It caught me off guard at first, and then I saw the genius in the strategy.

So you can imagine my satisfaction when I started to see dynamic car inventory banner ads this month. That’s correct, I have started to see banner ads with scrolling, live inventory based on Vehicle Detail Pages (VDP) that I viewed on automotive websites.  I am often mystery shopping dealers or checking out how they merchandise their cars. I am on many retargeting lists, which is fine with me.

Dynamic Automotive Banner Advertising

In January,  I started to see dynamic inventory ads running from Cars.com, like the one shown above. The inventory in this vertical banner, scrolls up and down, and showed the Pohanka Auto Group’s cars that I viewed on Cars.com.

More frequently, I have started to see dynamic ads for Chevrolet and Volkswagen dealers.  In fact, one of my digitally savvy clients sent me an email yesterday, asking me how they could get dynamic inventory in their banner ads.  They sent to me the screen shot below:

This dealer had visited Emich Volkswagen’s website and viewed a few cars that they had in stock.  The banner ads that were following him on KBB.com, had the EXACT inventory that they viewed on Emich’s Cobalt website.  The arrows in the ad, allows the consumer to scroll through inventory!

So, I assumed that Cobalt must have started to offer this cutting edge advertising product, just like Macys.com is using.

Note To Self: Call Cobalt And Get The Scoop

My hunch was confirmed; Cobalt is jumping ahead of the competition by offering dealers dynamic banner ads with live inventory, based on which VDP’s the consumer viewed.  This is very cool!  This takes retargeting to an entirely new level for car dealers.

Do all Cobalt dealers have this advertising product activated? Not yet.

Dealers first have to be on the Cobalt DAP program.  Secondly, they have to spend more than the minimum investment, to trigger these advanced ads.   For example, if a GM Dealer, using a Cobalt website, spends more than the base amount for a DAP ($2,000/mo) the supplemental Flex DAP spend (this can be $1,000-10,000 depending on market) now gives them this capability and access to premium ad inventory.

Note to dealers:  If you are only spending $2,000 – $3,000 a month on paid search, you are most likely not spending nearly enough to be found 24×7 on desktop and mobile devices.   Also, if you have a minimum SEM budget you most likely do not have enough funds for some of the most effective advertising strategies like retargeting: display and video.

It is time to review your budget and strategy!  If you need any assistance with that process, come and see me at DMSC or NADA and I will show you our media planning tool.  You can also discuss your coverage with your paid search management company, and if you have a Cobalt platform, your  ProCare representative.

Edmunds is one of the sites that is included in the Cobalt Premium Network coverage.  Dealers in Cobalt’s Flex DAP programs automatically get retargeting ad placements on Edmunds and the other sites in the Cobalt Premium Network.  The ads served on these sites include dynamic inventory retargeting ads, which feature the actual vehicles that the shopper specifically looked at on the dealer website, and these are typically the dealer’s best performing ads.

Cobalt’s Premium Ad Network

The Cobalt Premium Network includes sites and publishers such as:

• Edmunds.com
• Kelly Blue Book
• AOL Autos
• CarGurus
• Autoblog
• LotPro
• US News & World Report Automotive
• Smarcarfinder
• O.co/Cars   (Overstock.com)
• Car and Driver
• CarSoup
• ConsumerGuides/Automotive
• Plugincars
• JDPower
• Hybridcars
• NADA Guides

Of course, the Cobalt program leverages the Google Display Network (GDN), which has a very wide reach.

Cobalt Dealers Get Latest Insights at DMSC

Cobalt is one of the sponsors of the 2013 Digital Marketing Strategies Conference; where strategy and process intersect.  If you are using a Cobalt OEM website, DMSC will be a perfect opportunity to review the current digital advertising products that Cobalt has developed.  I would guess that many Cobalt dealers are not using this new, and very exciting, display advertising product that is available to them.

In fact, I will be co-hosting a Keynote Presentation with Chris Reed, Chief Marketing Officer (CMO) of Cobalt and I am sure that Chris will be able to answer dealer questions about this new product.

So, if you are excited as I am with this powerful new banner advertising strategy, for retargeting customers that have been to your website, I would suggest that you join me at DMSC for clear answers on how to best leverage this new strategy.

I hope to see you in Orlando.  Find out why retargeting is a great way to connect with “open minded” car shoppers.  It may just be your secret weapon in 2013.  (Secret to your competitors!)

Brian Pasch, CEO

PCG Consulting

732.672.2356

brian@pcgmailer.com

I’ve written a number of articles on the Google “Cars” program that has been in Beta Testing in the San Francisco Bay area.  (Read Post)  There is no official name for the product yet, so for now I’ll just refer to it as Google Cars.

The Google Cars advertising beta is for new cars only and it displays live dealer inventory in search engine results.  The program generates leads directly sent to dealers.

Michael Rose From Google To Share Program Findings

I have just been informed that Michael Rose, Automotive Industry Expert at Google, will be presenting a keynote session at the 2013 Digital Marketing Strategies Conference (DMSC) regarding this beta advertising program for new cars.  The conference is in Orlando and runs February 5-7th, and is scheduled just prior to the NADA 2013 Convention.

Dealers should attend this general session to learn about Google’s Beta product for new car dealers in the San Francisco Bay area.  Participants will learn how it works, what it is, and what it is not. Google will share their learnings to date and open the session for Q&A following a brief presentation.

Dealers have been looking for updates on this program and when it will be available in other parts of the country.  So, it looks like DMSC will be the ideal place for dealers to learn about Google strategy for new car advertising, at the VIN level.  I know that I will have a number of questions about the program, what would you ask?

The presentation will not be recorded so the only way to get the jump on your competition is to attend the conference.  Michael’s presentation will be on the last day of the show.

Register For DMSC

If you would like to send your team to DMSC, contact Carrie Hemphill at 908-601-6475.  If you are a member of this community, ask for special conference pricing.  You can also register online.

Attendees will not need a rental car since the conference is being held at the Hyatt Regency Orlando International Airport in Orlando, which is connected to the airport.  Hotel rooms are $149/night. 

See you next week in Orlando.

Brian Pasch, CEO

PCG Consulting

732.672.2356

Since the number one motivation and reason behind the production of the DMSC is continuing dealer education, First Class Educators designed a scholarship program for two members of the Automotive Digital Marketing (ADM) Community to attend the conference with complimentary admission.

First Class Educators (FCE) is proud to announce the first winner, Eric Nichols of Apple Honda, as a recipient of the ADM Scholarship Program.

Winners of the ADM Scholarship Program Announced by FCE

Eric Nichols is a more than deserving applicant for his determination and passion invested in continuous education. In his submission video, Eric stated, “Not only do I want to better myself, but I want to better the Internet sales community of the automotive industry”. FCE admires Eric’s dedication and yearning desire to learn.

The second ADM Scholarship winner goes to Neil F. Amaral, of Amaral Cars. Neil was chosen based on his excitement and eagerness to join and learn from industry professionals such as Ralph Paglia and JD Rucker. Neil stated in his video, due to unfortunate events of 2012 such as Hurricane Sandy, his dealership had to undergo budget cuts in order to get back on track. Neil said he would “love the opportunity to win this scholarship and be in Orlando with some of the top automotive leaders”.

Both Eric and Neil were chosen based on one common factor, their desire to learn and stay updated with the latest digital marketing strategies in a very competitive automotive market. First Class Educators believes all automotive and digital marketing professionals should have the opportunity to attend a conference like the DMSC.

This scholarship program includes:

• Two nights stay at the beautiful Hyatt Regency Orlando International Airport (where the DMSC will be held)
• All breakfast and lunch meals
• Cocktail receptions
• Workshops
• Keynote speaker presentations
• Pass to the exhibit hall

And more..

The Digital Marketing Strategies Conference will take place February 5-7, 2013 at the Hyatt Regency in Orlando, Florida, just a day prior to the National Automobile Dealers Association (NADA) Convention and Exposition.

To learn more about the DMSC, Email Carrie Hemphill

Register Now!

Mark your calendar right now and head out to AutoCon 2013: The Complete Package!

The 2013 AutoConnections Conference & Expo will be held at the Aria Hotel & Casino on September 4th-6th.  If you have never stayed at the Aria, it is one of the most elegant hotels in Las Vegas.

Speakers can apply to be a part of the educational program by submitting their application by April 15, 2013:  Submit Application 

We have locked in the unbelievable rate of $125 per night at this Five Diamond Luxury hotel in Las Vegas. Attendees can now book their rooms online by clicking HERE or calling 866-359-7757 and providing the hotel with the group code “AutoCon2013″

January 23, 2013 – ADP Dealer Services (NASDAQ: ADP) is pleased to announce Lot Management, a new retail solution for automotive dealers to effectively manage their used vehicle inventories. Lot Management is the first of many solutions that will be wrapped into ADP’s Front Office Edge^SM suite of products.

Lot Management is the result of an exclusive partnership with inventory management company RedBumper. It will be delivered through dealers’ mobile devices and it’s the first inventory management solution built from the ground up around mobility. This solution combines two  distinct inventory management methodologies—historical and market data—then adds many other unique algorithms, to provide specific, scientific recommendations about used vehicle inventory pricing, stocking, and more.

“The last five years have reshaped the automotive retail space. This new competitive landscape truly requires a different, more analytical approach to used car inventory management. With ADP’s Lot Management, today’s dealers are in a far better position to make the right stocking and pricing decisions, purchasing vehicles that are expected to sell quickly and at a reasonable profit.  Plus we’ll be embedding this into our Front Office workflow, making it that much more powerful,” says Steve Anenen, Division President of ADP Dealer Services.

“Lot Management is a true response to the need for real-time integration with a dealer’s DMS; the goal is to give dealers a powerful, integrated suite of tools that will eliminate redundant, time-consuming tasks while helping sell more vehicles more quickly. We are excited to work with ADP Dealer Services to deliver these tools and efficiencies through the RedBumper mobile platform, giving dealers the information they need, when they need it,” says Bruce Thompson, CEO and Founder of RedBumper.

Look for the following key features to drive dealership sales and revenue:

• High-speed mobile appraisal tools
• Instant time-to-market with smartphone “stock-in” capabilities
• Smart Phone service drive equity solution
• Real-time integration with ADP Drive, ADP CRM, and ADP Desking
• Integrated equity tools
• Hybrid stocking recommendations with three- to four-second decision support
• Automated retail pricing tool with listing syndication
• Dealer group trading tools
• Merchandising
• Reporting

Lot Management also features a Pricing module, an add-on solution that automatically adjusts used vehicle inventory pricing based on dealer-prescribed parameters, maximizing profit levels and helping move more vehicles off the lot, faster.

Another add-on feature to Lot Management is the Equity Calculator. With Equity Calculator, dealers can automatically scan their DMS and CRM data, looking for existing customers with vehicles in positive equity situations and receiving notifications when those vehicles arrive in the Service drive. That information lets used car and service managers approach customers with attractive trade offers, helping dealers improve the mix of used vehicles on the lot while helping drive customer satisfaction and loyalty to the dealership.

For more information about Lot Management, visit www.adpdealerservices.com/lotmanagement.

About ADP

Automatic Data Processing, Inc. (Nasdaq: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world’s largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, agriculture and heavy equipment dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company’s Web site at www.ADP.com.

About RedBumper

RedBumper is a firm founded in 2010 by Bruce Thompson (the founder of AAX) and based in McKinney, Texas (near Dallas). The RedBumper mission is to take a new approach, offering fresh and creative tools the industry has never seen while at the same time leveraging proven technology on a smart phone centric platform.

Media Contact

Michelle Benko

ADP Dealer Services 847.485.4389

michelle.benko@adp.com

The DMSC, that takes place just prior to the NADA, on February 5-7, 2013 is the perfect opportunity to gather with industry professionals and learn the latest digital marketing strategies to get ahead in 2013.

First Class Educators (FCE) believes in the education and innovative ideas that can be taken from the DMSC and implemented back home at the dealership. That is why FCE will now be sponsoring two scholarship awards for Automotive Digital Marketing (ADM) Professional Community members.

First Class Educators Offering Scholarship to ADM Members Awarding 2 Free Passes to the DMSC

Want to win this scholarship? Terms and conditions apply:

• Contestants must submit a 30 second video on ADM explaining why they should be selected a winner. Videos posted must have the tag “DMSC” added at time of posting
• FCE will be selecting 2 winners from the ADM. Want to win? Think outside of the box, make us remember you and tells us why you deserve to win!

The winners of this sponsorship will receive a complimentary pass to the entire Digital Marketing Strategies Conference and 2 nights hotel stay at the Hyatt Regency Orlando International Airport.

Passes include:

• Breakfast and lunch on the 6th and 7th
• Access to all workshops
• Access to keynote speaker presentations
• Exhibit hall entry
• Hotel room for the evening of the 5th and 6th

All hotel charges beside the room rate are to be covered by the recipient. They must present a valid credit card to the hotel staff at check-in.

Have any questions on the terms and conditions or how to apply? Contact Carrie Hemphill 908.601.6475 or Email Carrie

PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; “Selling Cars in The Digital Age“.

Car dealers who are looking to increase sales with their existing website traffic and lead opportunities will gravitate to this new book.  The book will also be available the PCG Consulting booth at the 2013 NADA Convention.  Visit PCG at Booth# 137. 

The 150 page book covers the latest structure, processes, templates, training, and reporting standards that dealers need to maximize the sales opportunities that their marketing dollars generate.  The book is a collaboration between Brian Pasch, Marc McGurren, Glenn Pasch, and Ed Shaffer.

As dealers focus on increasing the ROI of their business operations, the latest book from PCG Consulting will be their “go to” guide for success.

“Selling Cars in the Digital Age” is the most up to date guide to dealership lead handling processes.

About DMSC 2013

PCG Consulting, who will be exhibiting at DMSC,  has selected the 2013 Digital Marketing Strategies Conference (DMSC) to release their new book.   The popular conference attracts progressive dealers who want to focus on strategy and process to improve their bottom line.

“Selling Cars in The Digital Age” is the compilation of the winning consulting strategies that PCG delivers for car dealers. Marc McGurren, a partner at PCG Consulting, when speaking about the inspiration for the book stated; “After running one of the top performing GM dealerships in the United States, I decided to document what it takes to be a top performer in our industry.”

Brian Pasch, co-author on the book added; “Dealers who want to take the ball and run to into end zone now have the “playbook”  for success.  Our latest book for car dealers delivers the winning strategies to significantly increase the sales generated from the leads that dealers already have.  Why spend more money on leads when dealers need to handle what they already have with better processes.”

About PCG Consulting

Making sense of your digital operations and BDC numbers can be overwhelming. Technology keeps adapting faster than ever, and its difficult to stay abreast of the latest innovations while trying to manage the day to day operations at your dealership. PCG Consulting makes it easier for dealers to simplify their decision making by providing them with easy to understand insights, analytics, and business recommendations.

PCG Consulting is different than typical service providers in the industry. Their consultants work side by side with other service providers in the industry. Their vendor neutral stance allows their consultants (a.k.a.  dealer advocates)  to give sincere recommendations based on real needs, rather than restricting dealers to a single vendor or service group.

PCG Consulting can be reached at 732.450.8200.

What Do Dealers Say About PCG Consulting?

The PCG Consulting “Spotlight Awards” recognize the top 5 most innovative products and services being launched at NADA 2013. These awards reward forward thinking vendors who continue to raise the bar in automotive digital marketing. The top product or service will be crowned with the prestigious “Best In Show” award.

While all vendors will be considered, those who fill out an early application are guaranteed to have their product or service reviewed by a member of the PCG team at NADA 2013. All submissions are confidential and no private information will be leaked prior to the show.

Companies that are releasing new products at NADA, should schedule a visit to your booth using this link:  2013 Spotlight Awards

Winners will be announced on ADM on March 1, 2013 and the awards will be presented to each winning company in March.

2012 Spotlight Award Winners

The companies recognized in 2012 for outstanding new products unveiled at the 2012 NADA Convention were:

• Dealer.com, Display Advertising Platform (Best In Show)
• Dominion Dealer Solutions, Be Back Mobile App
• ADP/Cobalt, Flex Website Technology
• Phone Ninjas, PSI Coaching System
• AutoAccelerator, Mobile CRM for iOS

A list of companies that are Facebook approved for their retargeting platform are listed below:

• AdRoll
• AppNexus
• Criteo
• DataXu
• MediaMath
• Nanigans
• Optimal
• RocketFuel
• Tellapart
• TheTradeDesk
• Triggit
• Turn
• Xaxis
• X+1

First Class Educators Uses Facebook ReTargeting

Facebook Exchange allows businesses to tag consumers who visit their website and follow them on Facebook.  We practice what we recommend to car dealers!

In the example below, you will see DMSC ads on Facebook after you have visited this page because First Class Educators are using Facebook Retargeting through AdRoll.

 Facebook Strategies at DMSC

Patrick Workman from Facebook will be sharing the latest strategies and tools that dealers can use to leverage Facebook’s 1 Billion users.    Patrick’s keynote address to DMSC attendees will include the latest data and tools that are mostly untapped by car dealers.  get the breaking strategies before your competition by attending DMSC 2013.

To read the complete Facebook case study and save it to your computer as a PDF document, just click on the image on the right.

Be the first to hear about the latest products that Facebook has for car dealers at the 2013 Digital Marketing Strategies Conference.  The conference is February 5-7th in Orlando, just prior to the NADA Convention.

Patrick Workman will be presenting a keynote address to reveal for the FIRST TIME, new automotive products and strategies for car dealers.  This is one event that dealers will not want to miss.

Attendees of The Facebook Webinar hosted by PCG Consulting receive a special discount on registration costs for DMSC, which can be redeemed by calling Carrie Hemphill at 908-601-6475.

 Facebook Webinar Promotion

Save $200 off registration when you call Carrie Hemphill by January 15th.  Send TWO People to DMSC, and get a very special unpublished rate.  This offer is for attendees of the Patrick Workman webinar on January 11th and for friends and clients of Brian Pasch who co-presented.

Last month I wrote about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools.   (See Google Adwords to Prove VIN# Level PPC Campaigns)

Dealers who outsource their Adwords management have more options if they want to implement inventory based advertising, which has proven to be very efficient when setup properly.

So, I have created a few screen shots on how the new system works to spur your creativity.  There are so many ways that this can be implemented, especially if you want to have compelling ads based on Manufacturer and Models.

Campaign Creation

The dynamic advertising feature is ideal for websites that have product pages that change often.  Vehicle Detail Pages (VDP) are constantly changing, so having ads show for ONLY in stock vehicles has a great appeal.  What is most compelling is that Google will scan the dealership website each day to make sure that the vehicles it choses to advertise are still available.

In the example above, I created a campaign for used cars  based on cars that are in stock.  I called the campaign “In Stock Used Cars” (see green box) and selected the “Dynamic Search Ads” option, shown in red.   Campaigns have associated budgets so by configuring Adwords in this way, I can control the amount of dollars allocated to VIN level advertising.

Ad Group Creation

Once the campaign is setup, you can create Ad Groups.  Ad Groups can be setup for specific manufacturers or they can be broad.  The customized strategy that dealers will use for this new feature is not covered in this article, but you should start to see how granular this can be set.  The initial setup may take a few hours but the long term benefits will easily pay off.

In this Ad Group I am focusing on any used Acura that is in stock.  The Headline will be written by Google based on the VDP data that it finds on the page.   If the VDP is for a 2011 Acura MDX the headline could read “2011 Acura MDX” or some variation based on the Page Title and the content on the page.  The granularity of the headline will be improved over time as well as search matching criteria.

Google is not requiring dealers to provide an inventory feed, which has many good points.  Once this Ad Group is setup, and a few ad variations created, we have one more step to take before we can start advertising all used Acuras in stock.

Setting Pages For Adwords To Scan

The next step is to click on the “Auto Targets” (green box) tab in the Ad Group setup and select the website pages that have Acura VDP’s.  In the example below, I am using the syntax for Dealer.com websites which can break out Acura cars in the /used/Acura directory or /certified/Acura/ directory on their website. (see red box)

The slashes are important to keep in place.   VinSolutions websites do not distinguish new and used VDP’s  by the URL; all VDP’s have /vd/ in them.  In this case you will need to use the Page Title feature or adjust your strategy.

Cobalt websites Vehicle Detail Pages have a clear pattern between new and used cars, like Dealer.com.  Their pattern is /vehicle-details/certified- or /vehicle-details/used- or  /vehicle-details/new-.  

There are currently four choices on how to select pages to advertise dynamically.  Those four choices are as follows:

• URL
• Category
• Page Title
• Page Content

Any of these options should be able to get dynamic ads working for your dealership.  For example, using the Page Title search feature on a VinSolutions website, you could identify any pages with the words “Used Acura” in the page title to find valid VDP’s.

Limitations of Adwords Dynamic Ads

With any new technology, there are limitations.  Dealers who use dynamic ads are somewhat dependent on the URL structure of their Vehicle Detail Pages (VDP) and how well the Page Titles are formatted.  Dealers who “frame in” their inventory would not be a candidate for this product.

Dealers should never frame in their inventory but just today I saw a very respected dealer use framing.  This defeats any SEO benefits that your website platform could provide and now it will impact dynamic advertising opportunities.

Dynamic ads, since they are not generated by an inventory feed like used by Haystak, Cobalt, and Dealer.com have the potential to be misread.  I’ll have some more specific data on how well Google’s tools are doing to present the perfect ad for every in-stock piece of inventory.

Paid Search Strategy – Do You Have One?

If you like being kept in touch with the latest strategies and technology for digital advertising  come back to ISM frequently.   If you are serious about improving the ROI of your digital marketing investments, join me at DMSC where the top vendors offering paid search services will be speaking and sharing their winning ideas for 2013.

If you would like to join me at DMSC, register today by calling Carrie Hemphill at 908-601-6475 or by visiting http://www.DigitalMarketingStrategies.org.

I hope to see you in Orlando, Feb 5-7th at DMSC.

If you found this article helpful, will you please share this link on Twitter, Facebook, and Google+.  Thanks in advance!

Brian Pasch, CEO

PCG Consulting

brian@pcgmailer.com

732.672.2356

Did the title of this post get your attention?   So, now that we established nakedness can generate an interested click, are you willing to honestly take a look at your dealership’s marketing and operating strategy for the upcoming year?

Are you willing to lay aside  the pride of ownership for past marketing decisions and take a fresh look at how to get a higher ROI on your marketing and operations for 2013?

Are you willing to admit that you only know….what you know?  Surrounding yourself with the very best marketing and operations specialists in the automotive industry is a very powerful opportunity for progressive dealers.

The top names in SEO (like JD Rucker), SEM, Social Media, Inventory Merchandising, Lead Management, Fixed Operations, and Online Marketing will be sharing their best strategies with attendees at the 2013 Digital Marketing Strategies Conference, February 5-7th in Orlando.

Special One On One Consultation

I would like make a special offer to dealership looking to increase the positive results they achieved in 2012.

Bring your team to DMSC in February, just prior to the NADA Convention, and I’ll sit down with your team for a one-on-one consultation.  We’ll review your marketing strategy for the upcoming year and show you how to use your own data to make smarter decisions in 2013.

Once you register, you can call Carrie Hemphill at 908-601-6475  to schedule your private consultation.  I look forward to seeing you in Orlando.

Brian Pasch, CEO

PCG Consulting

First Class Educators proudly announces CarWoo! as a Platinum Sponsor of the 2013 DMSC.

CarWoo! is a world-class group of engineers and entrepreneurs that provide essential tools to the automotive industry, and are dedicated to making the tedious car-buying process, instead easy and fun.

CarWoo! to be a Platinum Sponsor of DMSC

Nationwide, customers use CarWoo! for the stress-free negotiating, effective time management, the avoidance of bad deals, exceptional support, confidence in the final product and overall satisfaction in the services provided.

Myril Shaw, Vice President of Affinity and International Business Development at CarWoo! will be present at the conference and will host a workshop on “The Top 10 Tips for Flourishing in Automotive E-Commerce”.

Mryil has been with the company since CarWoo! began. He built the team that has grown the CarWoo! dealership network from over 0 to 7,000 today as well as launching the CarWoo! dealer plus product for dealers.

First Class Educators is proud to have CarWoo! as a Platinum Sponsor of the conference and have Myril Shaw, an influential thought leader, host a workshop on an imperative topic to share with the industry.

As a Platinum Sponsor, CarWoo! will have a booth in the exhibit hall at the 2013 DMSC, so be sure to stop by.

To learn more about the DMSC, contact Carrie Hemphill at 908.601.6475.

Register Now !

Learn more about CarWoo!

Dealer Marketing Magazine is one of the most informative and up to date resources for tips and advice for the automotive world.

Dealer Marketing Magazine covers everything from Internet, marketing and business, to national events like DMSC.

Dealer Marketing Magazine to be Media Sponsor at DMSC

Dealer Principals, General Managers, Internet Marketing teams and more all turn to one of the top industry news sources they know they can trust for the latest information, Dealer Marketing Magazine.

The 2013 Digital Marketing Strategies Conference will definitely have newsworthy material.  The top-notch speakers, dealer panel discussions, workshops and sponsors will be monumental.

Each year, First Class Educators strives to make the DMSC the most educational and rewarding experience. The 3-day conference will be time well spent out of the dealership and learning from the industry’s credible leaders.

The DMSC will focus on the current digital strategies to practice, and processes to implement back at the dealership for a more successful 2013.

Contact Carrie Hemphill for more information 908.601.6475.

Learn about the DMSC speaker panel!

Download the DMSC brochure!

Not only is this excitement geared for the educational workshops hosted by top industry speakers, but for the remarkable dealer panels. The DMSC will host 3 series of panel discussions, on each day of the conference, February 5th, 6th and 7th.

The panel topics will include:

“My Marketing Strategy is 90+% Digital, Should Yours Be Too” and “Strategies for Handling OEM Mandated Websites For Your Store.

Last but not least, the DMSC of 2013 has brought a desired and innovate focus into the mix. The 3rd panel will be “Canadian Marketing Strategies Can’t Be Copied By the US”.

Canadian Dealer to be Present at 2013 DMSC

First Class Educators (FCE) has hosted several events in the Canadian market place, including Toronto and Vancouver. FCE has found that dealers who have attended past events have been highly engaged and eager to learn and share their ideas.

This year, FCE wants to feature the knowledge and expertise of the Canadian market place.

Some of the questions FCE plans to tackle include:

• What digital strategies do they focus on that is different from dealers in the US?
• What issues do they face on a daily basis?
• What can US and Canadian dealers learn from each other?

The dealer panels will unite General Managers and Dealer Principals from all across the nation. They will discuss goals and strategies for the New Year, and teach new and existing employers what it takes to sell cars and ‘up’ their game.

The panels will openly discuss issues dealerships face on a daily basis. They will accelerate digital marketing to a whole new level by sharing positive techniques that work.

FCE is excited to invite Canadian dealers to this highly educational event, the Digital Marketing Strategies Conference.

Attendees of the 2013 DMSC will walk out with more knowledge, strategies and actionable processes to implement in the year to come to make it the best yet.

FCE is eager to have more participants from Canada attend the 2013 DMSC, so for more inquires about attending the conference please contact Carrie Hemphill at 908.601.6475.

Email Carrie for more information!

Each night of the conference will end with a cocktail reception. On the night of the 6th, day 2 of the DMSC, DealerFire will sponsor the closing cocktail hour.

The evening receptions will be the perfect ending to a day packed with educational workshops, so attendees can relax, unwind, and network with the industry.

DealerFire to Sponsor Cocktail Reception on Day 2 of the DMSC

DealerFire is a premier leader in the automotive industry and is known for providing custom automotive web designs. They are also renowned for their Internet marketing firm that caters specifically to the automotive community.

Since 1999, DealerFire has transformed the automotive industry by providing custom website solutions.On top of being one of the industry’s leading website providers, DealerFire offers a different approach to every auto dealer website, landing page, micro site, mobile site and marketing campaign.

The DMSC of 2013 is laser focused on where strategy and process meet. Attendees will discover strategies for the upcoming year, followed by process-oriented workshops.

Join industry professionals like DealerFire and other established leaders at the 2013 DMSC. This conference will take place February 5-7th at the Hyatt Regency in the Orlando International Airport, just prior to the NADA.

Learn about DealerFire and their services!

Register for the DMSC !

For more information about the DMSC, contact Carrie Hemphill at 908.601.6475.

This year, Dominion Dealer Solutions will sponsor the cocktail reception on the night of February 5^th , the first day of the conference.

The 2013 DMSC will be held February 5-7 at the Hyatt Regency Orlando International Airport.

First Class Educators (FCE) works to organize event cocktail receptions so that industry professionals from the automotive community can network with one another. This is the ample opportunity to meet people in the industry while also mixing business with pleasure.

Dominion to Sponsor Opening Night Cocktail Reception at the DMSC

Dominion Dealer Solutions is a part of Dominion Enterprises, which is a leading marketing services and publishing company that serves the automotive, recreational and commercial vehicle and other industries.

With the help of Dominion, auto dealers can manage their inventory, utilize their digital marketing and customer database through a single , easy to use solution.

Over 150,000 automotive professionals from over 11,000 dealerships use Dominion technology to find and service more customers. Since Dominion Dealer Solutions provides marketing services to such a broad clientele, they jumped on the opportunity to sponsor one of the biggest marketing and educational events of the year, the 2013 DMSC.

FCE is honored to have such a high-impact company like Dominion Dealer Solutions on the DMSC sponsorship panel. Attendees can expect nothing less than a first class experience at the Digital Marketing Strategies Conference, just prior to the 2013 NADA.

To find out more about the 2013 Digital Marketing Strategies Conference,
Email Carrie Hemphill

Register now !

The DMSC of 2013 will host 12 elite sponsors who are the most renowned and proclaimed of the automotive industry. Dealer E Process, Car-Mercial and Haystak Digital Marketing will have exclusive platinum sponsor booths located in the Exhibit Hall of the DMSC.

Dealer E Process, Haystak and Car-mercial.com as Platinum Sponsors for the DMSC

AJ LeBlanc, industry thought leader and Managing Partner of Car-Mercial.com will speak at the DMSC. Car-Mercial.com delivers proven strategies to increase traffic, sales and service business through search engine optimization, video search optimization and online reputation management.

Car-Mercial is known to help automotive manufacturers; associations, ad agencies and dealerships implement digital marketing campaigns to provide customers with higher profit success.

Dave Page, owner of Dealer E Process will present a speech at the DMSC. Dealer E Process provides dealerships with strategies to improve their car dealer websites, search marketing and Auto Dealership marketing solutions.

Dealer E Process also provides effective tools for converting traffic into sales, SEO, auto lead service strategies and more.

Julio Gonzalez, Vice President of Operations for Haystak Digital Marketing will provide a presentation at the DMSC. Haystak offers proficient digital marketing services to the automotive industry.

Haystak’s products and services are used by hundreds of automobile dealerships in North America and Europe and have been announced in the Automotive News Top 125 Dealer Groups.

First Class Educators is pleased and excited to host AJ LeBlanc , Dave Page and Julio Gonzalez for this first class event. Dealer E Process, Haystak Digital Marketing and Car-Mercial.com are constantly providing the automotive community with the knowledge and tools to prosper in our ever changing industry. First Class Educators is honored to have these three elite sponsors for the 2013 DMSC.

The Digital Marketing Strategies Conference of 2013 will be held February 5-7^th at the Hyatt Regency Orlando International Airport.

To find out more information about DMSC or sponsorship opportunities,  Email Carrie !

Register to attend the 2013 DMSC !

Dealer professionals should save the date of the future conference and plan on arriving one day early to attend a welcoming Cocktail Reception with conference attendees, speakers and hosts.

FCE will soon be releasing hotel reservation information including their special group code to receive the discounted rate.

2013 Digital Marketing Strategies Conference Raises The Bar for Excellence

Year after year, the DMSC attracts the industry’s most sought after speakers and thought leaders that guide attendees through comprehensive workshops and hands-on demonstrations of the most effective and efficient digital marketing strategies.

Attendees of the 2013 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2013.

The DMSC is an intimate educational event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance. The conference has a variety of educational formats including workshops, roundtables, and general sessions.

Event sponsorships are also available on a first come, first serve basis.  For more information, Carrie Hemphill of First Class Educators at 908-601-6475 or visit http://www.digitalmarketingstrategies.org

This year’s event was the first event coordinated and executed under First Class Educators (FCE), the new company formed by PCG Digital Marketing to handle their growing automotive marketing conferences. FCE brought many exciting changes and enhancements to the conference that impressed all who attended, vendors and dealer employees alike.

The 2012 DMSC featured elite industry speakers including Jerry Thibeau, Jim Ziegler, Ralph Paglia, and mor, as well as Todd Durkin, CEO of Fitness Quest and NFL pro-trainer for Drew Brees.

Automotive video marketing was a key highlight during this year’s conference, so much so that FCE brought a 2012 Toyota Camry on stage during the video marketing workshops for hands-on demonstrations and had a professional videographer co-presenting the workshops to teach attendees simple tips that should be a part of any marketing video.

The additions to this year’s conference were well noted by all who attended and exceptional reviews were given across the board for the 2012 event.

2012 Digital Marketing Strategies Conference Testimonials

“It’s really something that you have to attend if you are serious about increasing your business and crushing the competition.” — Gene Kociuba, Barberas Autoland

“This is the best educational conference I have been to, ever.” — Jim Bethard, Safford Automotive Group

“The speakers have really been first class, the education has been terrific. The expert speakers and the vendors that have participated have been really helpful for our business.” — Alan Krutsch, Walser Automotive Group

“I highly recommend attending conferences or even the Boot Camp coming up in May. If you want to be on the leading edge of your digital marketing strategies, attend these conferences.” — Jody DeVere, CEO AskPatty.com

These testimonials and more can be seen online:

The next anticipated event for First Class Educators is the fourth annual Automotive Boot Camp being held May 15-17th at the Monte Carlo Hotel in Las Vegas.

The 2012 Automotive Boot Camp will be the first time that a full exhibit hall has been added to the popular conference format. The exhibitor space is limited and primarily sold by invitation only to ensure that the vendors match the educational goals of the conference.

This year’s conference is also the first to feature ‘mini boot camp tracks’ which give attendees the option to stay on course with the topics they feel are most important to their dealership

Registration is nearly full, but dealers can still secure a spot by going to http://www.automotivebootcamp.com

For more information and a recap of this year’s Digital Marketing Strategies Conference, please visit http://www.digitalmarketingstrategies.org/

In an attempt to give dealers clarity on these recent developments, First Class Educators today announced a very important addition to the 2012 Digital Marketing Strategies Conference (DMSC) agenda in Las Vegas.   Brian Pasch, CEO of PCG Digital Marketing will moderate a panel discussion with special guests Tim Jackson, President/CEO of the Colorado Automobile Dealers Association (CADA) and Bill Walters, partner at Heizer Paul Grueskin LLP in Denver, Colorado.  The subject of the panel discussion is Dealer Compliance Issues and Internet Marketing.

The panel discussion is scheduled for Thursday morning, February 2nd at 9:30 am and will be held at the morning general session with hundreds of automotive professionals in attendance.

About Tim Jackson

Tim Jackson serves as President/CEO of the Colorado Auto Dealers Association, the trade association for 260 state new car and truck dealers.  As the chief staff officer of CADA, Tim advocates for issues of importance to franchise auto dealers, business and employment issues and fights for entrepreneurial freedom in the legislative process.

CADA provides training and education, legislative and regulatory advocacy, member services and legal compliance support for Colorado’s auto dealer community.   Tim also oversees the operation of the annual Denver Auto Show, Colorado’s largest consumer show.  For the prior seven years, Tim served as the Colorado state director for the National Federation of Independent Business (NFIB), small business advocacy organization, with had over 12,000 members in Colorado and 600,000 nationally.

About Bill Walters

Bill Walters is a partner with the law firm of Heizer Paul Grueskin LLP in Denver, Colorado. Bill specializes in representing businesses and organizations including professional and trade associations.   Since 1981, his practice has included representation of automobile dealers as well as other business entities and a number of nonprofit organizations including the Colorado Automobile Dealers Association.   He has lectured at numerous CADA educational programs for dealers; participated in drafting and revising legislation impacting the automobile industry in Colorado; represented numerous individual dealerships; and contributed to the NADA publication concerning the licensure of salespersons in Colorado.  Bill is also a member of the National Association of Dealer Counsel.

Bill is a graduate of Emory University and the Columbia University School of Law and is a Past- President of the Colorado Bar Association and the Denver Bar Association.

For the full agenda of the 2012 Digital marketing, please visit the Digital Marketing Strategies Conference website.

EATONTOWN, NJ –

Mittleman, along with NFL trainer Todd Durkin and Inspired Diabetic founder Rick Ivone, will speak to dealer attendees about the relationship between their personal health and their professional success.

DMSC attendees can attend the optional workshops and fitness programs led by Durkin, Ivone and Mittleman to learn new ways to increase their endurance, energy levels, alertness and mental aptitude in 2012.

According to Carrie Hemphill, Managing Director of First Class Educators, “Energy, alertness and endurance is as critical to anyone in business that wants to build a world class business.”

“When your employees are at their optimal health and feel great about themselves inside and out, they are going to perform better at work and every other area of their life,” explains Hemphill.  “If we want to succeed, we have to invest time in ourselves.  The pay off will be much higher productivity levels and greater professional success. It’s a win-win for everyone.”

Stu Mittleman will show dealer attendees how to map out their personal health strategy for 2012.  NFL trainer and Fitness Quest CEO Todd Durkin will lead a morning workout program and is a featured keynote speaker.  Rick Ivone, founder of Inspired Diabetic, will also lead a morning workout program.

For more information on these programs and the DMSC agenda, please visit http://www.digitalmarketingstrategies.org/agenda/

About Stu Mittleman

Stu Mittleman is a world record-setting endurance athlete, sought-after fitness coach, corporate spokesperson, and motivational speaker. Stu is the author of the book – Slow Burn: Slow Down, Burn Fat. Mittleman holds two master’s degrees in movement and social science and set a world record by running 1,000 miles in eleven days. Since 1991, he has been a featured guest speaker at Anthony Robbins’s Mastery University.  In 2008, he inducted into the American Ultrarunning Hall of Fame.

About Todd Durkin

Todd Durkin is the owner of Fitness Quest 10 in San Diego, CA, where his wonderful team of 35 professionals focus on personal training, massage therapy, Pilates, yoga, sports performance training and nutrition to help transform the bodies, minds and spirits of a broad clientele.  Todd trains dozens of current NFL, MLB, & NBA athletes, including the last 2 Super Bowl MVP’s (Drew Brees & Aaron Rodgers), 1 NFL League MVP (LaDainian Tomlinson), 2 Heisman Trophy winners, and one Olympic Gold Medalist .  He is the head of the Under Armour Performance Training Council, serves on the Gatorade G-Series FIT team, and is a featured presenter on the Perform Better & IDEA educational circuit.  He is a two-time Trainer of the Year (IDEA & ACE).

About Rick Ivone

Rick Ivone, Jr. is a Motivational Speaker, Author, Topflight Personal Fitness Trainer, and one of the freshest and most intriguing voices to burst on to the Health and Wellness scene in many years.   Diagnosed with Type I Diabetes at age 27, the charismatic Rick, working as a “Diabetic Life Coach” and Fitness Consultant, shares his own personal survival and wellness program with thousands of groups and private clients throughout the United States. Rick has worked with a diverse clientele, all seeking greater physical, mental and spiritual health.

About First Class Educators

First Class Educators (FCE) is a new company created by PCG Digital Marketing, a full service automotive digital marketing agency.  FCE offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.

]]> http://www.digitalmarketingstrategies.org/20120131-world-record-setting-runner-to-speak-at-dmsc/feed/ 0 http://www.digitalmarketingstrategies.org/20120129-2012-dmsc-attendee-shirts-unveiled/ http://www.digitalmarketingstrategies.org/20120129-2012-dmsc-attendee-shirts-unveiled/#comments Mon, 30 Jan 2012 01:50:23 +0000 admin http://www.digitalmarketingstrategies.org/?p=1864 First Class Educators is pleased to reveal the 2012 DMSC Conference shirts.  This year the shirts were sponsored by Dealer.com, a Premier Sponsor of DMSC.

For 2012 we upgraded the shirts to Nike Dry-Fit style polo shirts.  These shirts are great for attendees because they are wrinkle free and the silk-screened logos will wear well.  The shirts also sport the new DMSC logo.

We are so excited about DMSC which kicks off on January 31st with the IMACS Poker Tournament with Poker Superstar Susie Isaacs.  The opening ceremony and General Session starts on Wednesday February 1st and we are pleased that DrivingSalesTV.com will be filming some of the keynote sessions and VIP workshops.

Automotive Boot Camp May 15-17th

Mark your calendars for May 15-17th which are the dates for the 2012 Automotive Boot Camp.   Take advantage of the Early Bird registration which ends on March 1st.  This year the Boot Camp will have expanded workshops and a full exhbit hall.

Amateur videographers and even those who have never taken a video before will walk away from the 2012 DMSC Video Marketing workshops with the know-how and skills to create powerful and professional walk around videos and customer testimonial videos.

First Class Educators, the company behind the DMSC, stops at nothing to bring the most advanced and powerful educational strategies to their workshops and conferences. The DMSC is no exception and may even raise the bar for all of their future events to a whole new level.

2012 Chevy Cruze On Stage in Monte Carlo Theater During DMSC

There will be five Video Strategies Workshops at this year’s 2012 DMSC, more than any previous year, suggesting its paramount importance for a successful digital marketing strategy. In all of the video workshops, attendees will have the benefit of practicing their skills on a 2012 Chevy Cruze that the DMSC will be showcasing on stage at all of the workshops.

Patrick Perotto, a professional videographer hired by First Class Educators, will be participating in each lab along with the lab’s presenter, walking attendees through the ins and outs of taking superior videos.

• The Video Marketing Workshop topics include:
• How To Use Green Screen Technology to Produce Professional Videos
• Creating Attractive Customer Testimonial Videos
• How To Use Your iPhone For Vehicle Inspections & Marketing
• How To Create Videos To Market Sales and Service

For the first year ever, the DMSC announced a Video Walk Around Contest where dealer employees could enter the contest online by creating a video walk around of themselves highlighting a new or used car. Entries were taken from November through January 15^th. Select videos will be displayed at the video marketing workshops and one will be chosen to win a grand prize of $2,000. The winner will be announced on February 1st at the 2012 Digital Marketing Strategies Conference.

Get the full agenda of this year’s Digital Marketing Strategies Conference online.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees. This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies. DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions. The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

With Internet and BDC being two of the most important departments for dealer operations, many admit to needing assistance in creating effective processes, reporting and measurements standards.  Marc and the panel of automotive industry experts will walk dealers through specific ways of reporting and measuring the success of their Internet and BDC departments.  Dealer attendees will also be given time to ask Marc and the panel their questions on this subject and are encouraged to come prepared with thoughts.

Get more information about the agenda and speakers for the 2012 DMSC onine.

Marc McGurren Helps Lead Jurry Durant Auto Group to Best Year Ever

Marc is the former Internet Director for the Jerry Durant Auto Group located in Weatherford, TX.

Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is also a former contributor and community editor for Drivingsales.com and is a speaker at multiple automotive conferences.

Marc has held positions in the automotive industry that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director, as well has his most recent position as Internet director.

His vast knowledge of proven digital marketing strategies helped the Jerry Durant Auto Group to have the best year in 42 years and sell over 10,500 cars in 2011.

For more information on PCG Consulting, please contact Kristen Chiarello at 732-450-8200 or via email at kristen.chiarello@pcgmailer.com.

Professional poker player Susie Isaacs

The IM@CS Poker Tournament is perfectly timed to kick start the DMSC on January 31, 2012 at the Monte Carlo Casino.  The conference follows at the Monte Carlo hotel from February 1-3. Dealers are encouraged to fly into Las Vegas on Tuesday, January 31^st to participate in the tournament.

For the first time ever, Susie Isaacs, professional poker player will be attending and playing in the IMACS Poker Tournament. Isaacs has finished in the money of six World Series of Poker (WSOP) ladies’ events, and won the ladies’ championship back-to-back in 1996 and 1997.  She also finished tenth in the $10,000 no limit hold’em main event in 1998.

Isaacs was featured as a regular player in the Poker Royale: The James Woods Gang vs The Unabombers series. She is also a regular contributor to Card Player Magazine (source= wikipedia.com).

Tournament guests will be participating for a multi-place cash pool as well as other special prizes just for dealerships in attendance. This is a highly anticipated event at the Digital Marketing Strategies Conference that takes attendees from the classroom to the poker table, all the while keeping the focus on digital marketing education.
This year’s Poker Tournament sponsors include:

• Mongoose Metrics
• Get auto appraise
• Smart web concepts
• PCG Digital Marketing

To sign up to play in the tournament, contact Carrie Hemphill 908-601-6475 or carrie@firstclasseducators.com.

About Interactive Marketing and Consulting Services

IM@CS was formed in September 2007 to assist car dealerships, manufacturers, service providers and automotive portals in leveraging best practices to grow their businesses. With over ten years’ experience in the automotive online space, IM@CS continues to lead with innovative and creative solutions tailored to each client’s needs. Specialties include business management consulting, eCommerce setup, branding, social media, business development, group/forum speaking and sales coaching.

IM@CS works with some of the most progressive dealers in the US and Canada in addition to running and supporting OEM/dealer education/certification programs.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

Allan’s workshop, the “Impact of Rich Content” workshop will explore and discuss three primary elements that impact the dealer’s ability to generate online leads and facilitate online transactions with unique content. The purpose of this workshop is to enlighten and educate the participants on the importance of generating the unique content that consumers are searching for in the online environment.

Workshop attendees will explore the current processes being used by dealers to capture, manage and distribute vehicle content as well as discuss the advantages and disadvantages of each process

About Allan Chell

Allan Chell is a 30-year veteran of online sales. His career has spanned on-line sales, management and technology roles.

Allan leads a team of industry professionals that have over 50 years of combined experience in the automotive industry.  Their unique industry experience has been acquired through the deployment of online auctions, direct to dealer fleet remarketing operations and online sales programs.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

Register for the DMSC online.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

On Monday 12/26/2011, famed quarterback Drew Brees set the NFL record for yards passing in a season, breaking a mark that Dan Marino had held for nearly three decades, and New Orleans clinched the NFC South title with a 45-16 victory over the Falcons. Brees is one of a handful of professional NFL players to have trained with Durkin and benefited from his IMPACT program, a program designed to create world-class fitness and life performance. Tens of thousands of people, not just athletes, have been positively IMPACTED through his IMPACT program and he continues to share his message through motivational talks and inspirational programs to companies and conferences worldwide.

Todd Durkin to Share Proven Motivational Strategies and Techniques

Durkin will share his proven philosophies and motivational techniques that have helped businesses around the world boost their employees and productivity to the next level. For attendees that are also interested in conditioning their physical well-being, Durkin will hold a special 1-hour “Durkin Boot Camp” workout for all attendees at 6:30am on Feb 2^nd before the conference breakfast begins on the second day. This is a once in a lifetime opportunity to work out with a man who is internationally recognized for his physical conditioning programs.

Todd Durkin is the owner of Fitness Quest 10 in San Diego, CA, where his wonderful team of 35 professionals focus on personal training, massage therapy, Pilates, yoga, sports performance training and nutrition to help transform the bodies, minds and spirits of a broad clientele. Todd trains dozens of current NFL, MLB, & NBA athletes, including the last 2 Super Bowl MVP’s (Drew Brees & Aaron Rodgers), 1 NFL League MVP (LaDainian Tomlinson), 2 Heisman Trophy winners, and one Olympic Gold Medalist . He is the head of the Under Armour Performance Training Council, serves on the Gatorade G-Series FIT team, and is a featured presenter on the Perform Better & IDEA educational circuit. He is a two-time Trainer of the Year (IDEA & ACE).

First Class Educators is thrilled to welcome Todd Durkin to the 2011 DMSC as the Keynote Speaker on Feb 1 at 9:30am.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees. This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies. DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions. The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

Register for the 2012 DMSC

Todd Durkin, MA, CSCS, is an internationally recognized performance coach, personal trainer, massage therapist, author, and speaker who motivates, educates and inspires people worldwide. He believes “Whom you surround yourself with, your mentors, and your inner circle” all play a vital role in creating massive business and life success.

Durkin will share more of his proven philosophies and motivational techniques that have helped business around the world boost their employees and business to the next level.  For attendees that are also interested in conditioning their physical well-being, Durkin will hold a special 1-hour “Durkin Boot Camp” workout for all attendees at 6:30am on Feb 2^nd before the conference breakfast begins on the second day.  This is a once in a lifetime opportunity to work out with a man who is internationally recognized for his physical conditioning programs.

Todd Durkin Impacts Thousands of People Around the World

Todd Durkin is the owner of Fitness Quest 10 in San Diego, CA, where his wonderful team of 35 professionals focus on personal training, massage therapy, Pilates, yoga, sports performance training and nutrition to help transform the bodies, minds and spirits of a broad clientele.  Todd trains dozens of current NFL, MLB, & NBA athletes, including the last 2 Super Bowl MVP’s (Drew Brees & Aaron Rodgers), 1 NFL League MVP (LaDainian Tomlinson), 2 Heisman Trophy winners, and one Olympic Gold Medalist .  He is the head of the Under Armour Performance Training Council, serves on the Gatorade G-Series FIT team, and is a featured presenter on the Perform Better & IDEA educational circuit.  He is a two-time Trainer of the Year (IDEA & ACE).

Tens of thousands of people have been positively IMPACTED through Durkin’s motivational IMPACT program and he continues to share his message through motivational talks and inspirational programs to companies and conferences worldwide.  He lives by the words:  PASSION, PURPOSE, & IMPACT.

Carrie Hemphill, Managing Director of First Class Educators is quoted, “We are thrilled to have Todd deliver the opening keynote address at DMSC.  His message and his energy are 100% in-line with our educational beliefs as well as what we practice within our own company.  It is a true honor to have his presence at our conference.”

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing.

For more information about the conference, please call Carrie Hemphill at 732.734.6993.

cDemo’s Mobile Inspector won a 2011 Automotive Website Award (AWA) in the Technology category for best mobile application. cDemo’s Mobile Inspector gives dealers the ability to merchandize their cars faster which means they can attract in market consumers faster. The cost of leaving inventory online with a “Photo Coming Soon” image for 2-5 days is higher than most dealers want to acknowledge. One of the other many benefits of Mobile Inspector is that the inventory can be syndicated across many of the free website platforms and paid platforms that dealers use today. This is often an additional fee charged to dealers and it comes included in the cDemo platform.

Chell’s and Radke’s presentation will demonstrate how dealers can use an iPhone for vehicle inspections and marketing.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

Matt Murray’s expertise includes search, social media marketing and best practices training for dealerships and manufacturers. During his five years with the company, he has helped thousands of dealers maximize their digital marketing efforts using Dealer.com solutions.

Dealer.com was a double 2011 Automotive Website Award winner taking home awards for Best Search Marketing Platform and Best Social Media Software.

Automotive Conference Will Fine Tune Your Marketing Skills

Matt Murray

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points.

Jeff Kershner’s Workshop Topics

Jeff will be conducting a workshop on the below topic at the Digital Marketing Strategies Conference:

• Using Online Targeted Incentives to Increase Lead to Show Ratios

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

Tracy Myers has made his Cinnamon Challenge famous in YouTube.  You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!!  Most of them FAIL at the Ultimate Challenge.  PCG feels that they have what it takes to CHALLENGE the team at Frank Myers AutoMaxx.

PCG is calling out team Frank Myers AutoMaxx at the 2012 Digital Marketing Strategies Conference for the automotive industry’s most important Cinnamon Challenge.  On the stage at the Monte Carlo Theater, the NATIONAL AUTOMOTIVE CINNAMON CHALLENGE face-off is scheduled for February 1st, 2012.

If you have any doubt at the team PCG has trained for the event, which brings the AutoMaxx Team and PCG DIgital Marketing for this ultimate face-off, watch this video:

CAR-MERCIAL is a 2011 Automotive Website Award winner in the Technology category for Best Video Optimization platform.  The title of AJ’s workshop is, “How To Create Videos To Market Sales and Service.”

This presentation will assist car dealers in creating powerful videos that index quickly on all major search engines. The videos can be leveraged for new car sales, used car sales and fixed operations.  CAR-MERCIAL has been a long-standing leader in dealer education on Video SEO strategies.

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

Digital Marketing Strategies Conference

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

Between November 2, 2011 and January 15, 2012, dealer employees can enter the video walk around contest online by creating a video walk around of themselves highlighting a new or used car. The video will be entered to win a grand prize of $2,000. The winner will be announced on February 1st at the 2012 Digital Marketing Strategies Conference.

Video Search Engine Optimization is going to be an important topic at the 2012 Digital Marketing Strategies Conference. Rob Fontano, automotive video entrepreneur, will be on the panel of industry experts reviewing the walk around video submissions for the contest. Rob is well-known in the automotive industry because his video SEO strategy is the model that many dealers employ nationwide. Rob is a presenting speaker at the DMSC. His workshop is entitled, “How To Create A Powerful Walk-Around Videos.”

Automotive Video Marketing Highlighted at 2012 DMSC

The 2012 Digital Marketing Strategies Conference will highlight video SEO and demonstrate how dealers can use this technique to increase their market visibility, traffic, leads, and sales. Video SEO and video marketing is an untapped opportunity for dealers.

Walk Around Video Contest Details

Dealer employees who would like to participate in the walk around video contest must submit their video along by January 15^th to the Digital Marketing Strategies website.

About the Digital Marketing Strategies Conference

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies. DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions. The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing.

Dave Page is the director and co-owner of Dealer e Process, a 2011 Automotive Website Award winner in the Technology category for Best Fixed Ops Website Marketing Software.  The title of Dave’s presentation is “Fixed Ops Strategies – Engaging & Driving Fixed Ops Traffic. ”

This presentation will assist car dealers that are looking for new ways to increased Fixed Ops revenue.  Dealer e Process recently conducted a conversion and engagement study that discovered how dealers could increase service leads by 300% by creating a live and interactive environment online. Dave Page will share results from this study and the strategies dealers need to achieve these results.

Digital Marketing Strategies Conference Helps Attendees Fine Tune Their Skills

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

Register for the Digital Marketing Strategies Conference online.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

Get to Know First Class Educators

First Class Educators (FCE) is the sister company of PCG Digital Marketing, a full service automotive digital marketing agency.  FCE focuses on providing high impact training on digital marketing and business operations in the automotive vertical.

FCE is responsible for creating and executing dozens of automotive digital marketing workshops and conferences throughout the US and Canada that feature top automotive marketing experts, vendors and industry leaders.  FCE conferences and workshops include the Automotive Marketing Boot Camp, Digital Marketing Strategies Conference, Automotive Marketing Pit Stop Tour and others.

This is an Adwords Express campaign. These ads are FAR BETTER than standard Adwords ads and the data we have been collecting documents the ROI clearly.

Adwords Express Ads have phone number, address links, and best of all they display the consumer “score” from Google Places.

Reviews Are Key To Adwords Express Success

Dealers that have strong in-store review collection processes using the Google Places App can monetize their good service using Adwords Express.

These ads are very strong and are extremely effective for their cost.

I will be sharing the data behind the success of Google Adwords Express at the upcoming Digital Marketing Strategies Conference in Las Vegas, Feb 1-3rd.

Register for DMSC in October and save $300 off registration. Details can be found athttp://www.digitalmarketingstrategies.org

 Google Adwords Express Ads Running On LapTop

Automotive video entrepreneur and industry insider Rob Fontano will be sharing his success stories using video to create powerful local branding that generates an annuity of website traffic. Rob will be bringing a video crew to show car dealers how to create online marketing videos that increase connections during the Zero Moment of Truth.

If you are a dealer in Florida, you will recognize Rob Fontano because his video SEO strategy is a model for car dealers nationwide.  Rob is shown in the video at the top of this page.

Dealers who are looking to increase their market visibility, traffic, leads, and sales should learn how to use video to dominate their markets.  Video SEO and video marketing is an untapped opportunity for dealers.

Video is a strong influence during the consumer shopping experience online.  In fact, videos provide engaging media messaging during the Zero Moment of Truth.  If you are not familiar with the term ZMOT, download the free book at www.zeromomentoftruth.com.

Register Your Team For DMSC

Dealers who realize that they can’t rest on their past achievements will turn to DMSC to keep them up to date on the latest STRATEGIES to guide their dealership in the year ahead.

Dealers who register in October will save $300 per person on registration fees.  The 2012 DMSC is held just prior to 2012 NADA Convention and rooms have been reserved at $69 a night, while rooms are available.  Dealers are advised to book their registration and hotel rooms as soon as possible.

Don’t delay since only 150 dealership employees will be allowed to participate in these industry leading workshops, roundtables, and general sessions.  This is the must attend event for progressive dealers that want to fine tune their budgets for success.

Share This Article

Please share this page with your friends on Twiiter, Facebook, and please click on the Google +1 button if you like this opportunity for dealers to learn, grow, and become more efficient in their digital marketing strategies.

If you have been looking for the right venue to send your team for video training, this is it.  We have booked the Monte Carlo Grand Theatre to conduct a series of hands on video workshops for dealers.  Your team will leave with actual video experience and be able to launch a video marketing program at your dealership.  Get registered!

We have reserved the Monte Carlo Grand Theatre (shown above) which will allow us to drive in a real car and use it for video training.  That’s right, we will use this theatre setting for hands on video workshops to show dealers how to master vehicle inspections, walk-around videos, and marketing videos for sales and service.

We’ll have a professional video crew and the industry top practicing dealers with outstanding video expertise to share.  This is another reason why you need to send at least two people from your dealership to DMSC.  Most dealers have not been leveraging the power that video marketing and Video SEO offers.  If you want a market dominating video strategy for 2012, make sure you register for DMSC before it sells out!

Video Workshops at 2012 DMSC

Here is a sample of the workshops that are specifically designed to teach and inspire dealers about the potential of video marketing:

• Video Lab #1:  How To Create Powerful Walk-Around Videos
• Video Lab #2:  How To Use Your iPhone For Vehicle Inspections & Marketing
• Video Lab #3:  How To Solicit, Film, Produce, and Publish Testimonial Videos
• Video Lab #4:  How To Create Videos To Market Sales and Service
• Video Lab #5:  How To Leverage Video in Your Lead Response Processes
• Video Lab #6:  How To Use Green Screen Technology to Produce Professional Videos

Click to register.

This is the second year that PCG is hosting the digital marketing conference.  This year PCG continues to raise the bar by attracting the industry’s most sought after speakers and leaders that will guide attendees through comprehensive workshops and hands-on demonstrations of today’s most effective and efficient digital marketing strategies.

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

Automotive Marketing Conference Attracts Dealer Managers and Internet Sales Professionals

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 16 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats from workshops, roundtables, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The event is limited to the first 150 dealership employees that register.  Attendance is $895 per person.  Early-bird registration (before December 7^th) offers a $100.00 savings.

Inc. Magazine’s September 2011 edition  ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing Agency, #192 on its 30th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing private companies.

PCG also ranks # 7 in New Jersey with a three-year sales growth of 1569%.

The Inc. 500 list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.

Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500.

The companies on this year’s list employ more than 46,000 people and generated over 35,000 jobs in the past three years. Complete results of the Inc. 500, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found on Inc.com/500.

Brian Pasch, CEO of PCG Digital Marketing and a 20-year marketing veteran, founded the company in 2005 working out of a home office with a skeleton staff.

Pasch saw the redistribution of traditional print media budgets to Internet advertising and poured his heart into launching an agency that would work side by side with clients to implement effective digital marketing strategies and provide comprehensive education and training.

Today PCG Digital Marketing employs over 60 full time employees and has offices in the US and Ecuador.  The company is headquartered in Eatontown, NJ.

Pasch is quoted, “Being on the Inc.500 list is a great reward and blessing for our passionate team of hard-working professionals. Success takes a commitment to learn and lead and I’m proud of the fact that we have been able to do both.”

For more information about PCG Digital Marketing, please visit http://www.pcgdigitalmarketing.com/

About PCG Digital Marketing

PCG Digital Marketing is a full service digital marketing agency that serves growing businesses in all industry sectors.

PCG is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm.

PCG  also hosts the popular 2012 Digital Marketing Strategies Conference (DMSC) which will be held this year in Las Vegas on February 1-3rd.  Details on this automotive digital strategies conference can be found at http://www.digitalmarketingstrategies.org

Media Contact:

Matthew O’Such
SEO Strategist
PCG Digital Marketing
732-450-8200 ext 3
matt@pcgmailer.com

Dallas area car dealers are pleased to see the PCG Pit Stop digital marketing conference coming to Texas on July 9th and 10th. The conference will be held at the beautiful Hyatt Regency in downtown Dallas. PCG has secured great room rates ($109) to allow attendees to come the Saturday afternoon presentations, dinner, and reception and then stay overnight to prepare for the full day of workshops on Sunday.

This is the first time that DFW Metroplex dealers can gain access to high quality digital marketing training offered by PCG Digital Marketing without a flight out of town! The program is designed to provide the same high quality education offered at larger national events at a much lower cost per attendee.

Car dealers looking to learn more about effective digital marketing strategies will be able to participate in workshops lead by industry experts and thought leaders from PCG Digital Marketing. PCG has a strong reputation for attracting the best speakers and creating the most compelling materials for their educational programs.

Dealers looking for updated strategies for SEO, SEM, Social Media, Reputation Management, CRM Lead Handling, Chat, Fixed Operations, and Improving Sales should mark their calendars and register today.

Why Should Dealers Attend?

Please Answer These Questions:

• Are you leveraging the new communication channels provided by social media?
• Do you have an integrated digital marketing strategy for your dealership?
• Is your website conversion rate increasing each month?
• Could you be handling your calls and Internet leads better?
• Would you like a 2-4% average increase in closing ratios to to phone and Internet leads?
• Is your Fixed Operations Budget using SEM, SEO, and Social Media?
• Are you looking for advice on how to structure your entire advertising budget?
• Are you ready to implement free advertising strategies to increase website traffic?

Get the answers, advice, and strategies from industry pros at the PCG Pit Stop Conference in Dallas!

Register Today and Save!

Register to attend the next PCG Pit Stop^® today using the link on the menu above or just click here. The conference is conveniently located in Dallas so you can easily travel to and enjoy the workshop experience offered by PCG Education. Six other cities are included in the 2011 tour so if you can’t make the Dallas tour date, hop of a plane and get to a conference in another city.

Dallas/Fort Worth dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind. In fact, anyone in Texas or surrounding states would be well advised to invest in this conference.

Details on the automotive conference can be found in the color brochure below:

This is the first time that local Chicago car dealers can gain access to high quality digital marketing training offered by PCG Digital Marketing without a flight out of town!

Car dealers looking to learn more about effective digital marketing strategies will be able to participate in workshops lead by industry experts and thought leaders from PCG Digital Marketing.

Dealers looking for updated strategies for SEO, SEM, Social Media, Reputation Management, CRM Lead Handling, Chat, Fixed Operations, and Improving Sales should mark their calendars and register today.

Should Chicago Dealers Attend?

Please Answer These Questions:

• Are you leveraging the new communication channels provided by social media?
• Do you have an integrated digital marketing strategy for your dealership?
• Is your website conversion rate increasing each month?
• Could you be handling your calls and Internet leads better?
• Would you like a 2-4% average increase in closing ratios to to phone and Internet leads?
• Is your Fixed Operations Budget using SEM, SEO, and Social Media?
• Are you looking for advice on how to structure your entire advertising budget?
• Are you ready to implement free advertising strategies to increase website traffic?

Get the answers, advice, and strategies from industry pros at the PCG Pit Stop Conference in Chicago.

Register to attend the next PCG Pit Stop^® that is conveniently located in Chicago that you can easily travel to and enjoy the workshop experience offered by PCG Education. Six other cities are included in the 2011 tour so if you can’t make the Chicago date, hop of a plane and get to a conference in another city.

Chicago area dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind.

Details on the automotive conference can be found in the color brochure below: