Agenda
The agenda for the 2012 Digital Marketing Strategies Conference (DMSC) in Las Vegas is presented below.
Attendees are encouraged to Fly into Las Vegas on Tuesday, January 31st.
We are proud to host the 4th IMACS Poker Tournament which is a blast and a great way to kickoff the conference week.
The 2012 conference is limited to 150 attendees.
We have added innovative workshops to the agenda include renting a theater to setup a video lab complete with a real car to conduct walk-around videos and promotional videos for your dealership.
We have invited the top video experts to share their techniques and strategies to leverage video for your dealership. This is the first time we are aware of that a workshop has been offered with a full camera crew and car to help attendees master the skills in class!
Tuesday January 31st, 2012
Schedule your flights to arrive in the early afternoon
5:00 – 6:30 pm Registration Opens
6:30 – 8:00 pm Hospitality Reception
- On Monte Carlo private outdoor terrace sponsored by Client ConneXions
8:30 – 12:00 IMACS Poker Tournament
- The 4th IMACS Poker Tournament will be held in Ballroom #4 for registered players. This popular poker tournament is great fun and vendors donate thousands of dollars in prizes in ADDITION to the cash pool.
Registration is $25 per person with one buy-in during the first 60 minutes of play. We thank Gary May, CEO of IMACS for integrating this annual event with DMSC in 2012.
- Susie Isaacs – Professional Poker Player will be attending the IMACS Poker Tournament sponsored by Mongoose Metrics
Wednesday February 1, 2012
6:30 am Morning Workout Session with Rick Ivone
7:30 am Registration Opens
7:45 am Opening Breakfast
8:15 am Inspirational Message - Frances Gregory Pasch
9:00 am Opening General Session in Theatre
- Opening Remarks – Carrie Hemphill, Executive Director First Class Educators
- Keynote Adress – Jason Ezell, co-founder Dataium LLC
- Inspiration Speaker - Todd Durkin, CEO of Fitness Quest 10
11:00 am Conference Workshops (5 to choose from)
- Forget all of the “statistics” and learn how to make a Mobile Marketing Strategy work for YOUR bottom line - Aaron Schinke & Guest Dealer
- Using Online Targeted Incentives to Increase Lead to Show Ratios. - Jeff Kershner & Tom White Jr.
- Collect 100% of Your Customer Experience in Sales and Service – Glenn Pasch & Ananth Godavari
- Supercharge Your BDC Strategies To Increase Lead Conversion and Profits – Corey Mosley
- Video Strategies Lab #1: How To Use Green Screen Technology to Produce Professional Videos – Patrick Perotto and Brian Pasch
12:15 pm Conference Lunch
- Keynote Address - Marc McGurren Internet Director, Jerry Durant Auto Group
- A Strategy for Connecting with Shoppers at ZMOT: Ed Parkinson from Contact At Once
2:00 pm Conference Workshops (5 to choose from)
- Internet Marketing Strategies That Leverage The Latest Changes in Google Search - Brian Pasch
- Fixed Ops Strategies – Engaging & Driving Fixed Ops Traffic – Dave Page
- Managing Oneself during the Zero Moment of Truth Strategies (aka Personal Branding on Steroids) – Renee Stuart
- Data Driven Digital Conquest Strategies That Crush The Competition - Ralph Paglia
-Maximizing Your Most Valuable Asset: Your Data – Sean Stapleton
- Video Strategies Lab #2: Creating Attractive Customer Testimonial Videos - Patrick Perotto and Glenn Pasch
3:15 pm Expert Panels (pick one)
- Paid Search & Google PPC Strategies – John Lamb & Amir Amirrezvani (Moderator: TBA)
- BDC / Internet Operations Panel – Corey Mosley & Joni Stuker (Moderator: Marc McGurren)
- Mobile Websites and Apps Panel – James Kovacs & Allan Chell (Moderator: Dennis Galbraith)
- Reputation Management Panel – Cobalt, Brice Englert & Matt Haiken (Moderator: Glenn Pasch)
- Selling Cars in The Zero Moment of Truth - Dennis Carey (Moderator: Brian Pasch)
4:30 pm General Session in Theatre
- Keynote Address – “Gross Profit: Front to Back and Beyond” - Dennis Galbraith, DrivingSales.com
5:30 pm Cocktail & Wine Reception
- Reception is located in Sports Bar exclusively reserved for DMSC attendees sponsored by DealerFire
6:30 pm Hospitality in Sponsor Suites
- Five luxury suites have been reserved for our gold sponsors. Stamp your DMSC Passport at the sponsor suites to win a 3G iPad for your dealership.
Visit VIP Suites hosted by: Dealer.com, Dealer eProcess, Car-Mercial, Automotive Advertising Network, and cDemo
Thursday February 2, 2012
6:30am Morning Workout Session with Todd Durkin, CEO Fitness Quest 10
8:30 am Conference Breakfast
- Keynote Address with Jerry Thibeau - “The ROI Of Coaching and Inspecting Your Internet/Sales Professionals”
-Dealer Compliance Issues and Internet Marketing – Tim Jackson & Bill Walters, Esq. (Moderator: Brian Pasch)
9:45 am Conference Workshops (5 to choose from)
- Automotive Website Laboratory – Does Your Website Pass or Fail? - Matt O’Such
- Rethinking Your Automotive Advertising Budget: Strategies From Digital Dealerships – Brian Pasch & Dennis Galbraith
- New Google Adwords and Retargeting Strategies For Car Dealers - Paul Potratz
- A Trifecta of Social Media Strategies with Three Industry Leaders – Gary May & Kathi Kruse & Christine Rochelle
- How To Use The Dataium Viscogn Reporting Tools To Fine Tune Your Digital Marketing Strategy – Jason Ezell & Christy Roman
- Video Strategies Lab #3: How To Use Your iPhone For Vehicle Inspections & Marketing - Allan Chell & Jay Radke
11:00 am Conference Workshops (5 to choose from)
- Blogging Strategies That Increase Clicks and Profits – Christine Rochelle
- Google Places Optimization Strategies – Matthew O’Such & Special Guests from the Google Places Team, Keith Cressy and Jaron Daugherty
- Social Media in the Zero Moment of Truth – Explosive Potential – Brittany Richter
- How to Work a Car Deal – Powerful Profitable Negotiation – Jim Ziegler
- Using Google Analytics to Document Which Marketing Investments Generate The Most Leads and Qualified Traffic to Your Website – Brian Pasch
- Video Strategies Lab #4: How To Create Videos To Market Sales and Service - AJ LeBlanc and Patrick Perotto
12:15 pm Conference Lunch
- Keynote Address – Jody DeVere CEO, AskPatty.com - What is Your Strategy To Dominate Your Market with Women Buyers?
- STOP! Start your Social Strategy over before it’s too late!: James Kovacs from ClickMotive
1:45 pm Conference Workshops (5 to choose from)
- Social Media Strategies For 2012 - JD Rucker
- Gen Y Marketing Strategies To Increase Sales and Profits - Matt Muilenburg
- Video SEO Strategies That Get Your Videos on Google Page One – AJ LeBlanc
- Seven Best Practices To Maximize The Leads You Generate – Joni Stuker
- The Best Google Products for Dealers – Peter Leto from Google & Brian Pasch
- Video Strategies Lab #5: How To Create A Powerful Walk-Around Videos – Patrick Perotto and Brian Pasch
3:00 pm General Session in Theatre
Winning Dealer Strategies Panel Interview – Moderated by Brian Pasch
- Jim Flint eCommerce Director, John Eagle Group
- Tim Martell eCommerce Director, Marlboro Nissan
- Matt Haiken General Manager, Prestige Volvo
- Cherie Watters General Manager, Puente Hills Hyundai
Keynote Address – Matt Murray Dealer.com with special guest Brad Smith from Polk
- Closing Remarks For The Day
4:30 pm Cocktail & Wine Reception
- Reception is located in Sports Bar exclusively reserved for DMSC attendees sponsored by HookLogic
5:30 pm Hospitality in Sponsor Suites
- Five luxury suites have been reserved for our gold sponsors. Stamp your DMSC Passport at the sponsor suites to win a iMac for your dealership.
Visit VIP Suites hosted by: Dealer.com, Dealer eProcess, Car-Mercial, Automotive Advertising Network, and cDemo
Friday February 3, 2012
8:30 am Conference Breakfast
9:30 am General Session
- Keynote Address – Special Guest Speaker
- How To Advertise, Screen, and Hire The Right People For Your Internet Centric Dealership – Ralph Paglia with guests Christine Rochelle, Renee Stuart
10:30 am Industry Update – Brian Pasch
11:30 am Closing Remarks
Head over to NADA Convention, if registered. Registration is open and first sessions start in the afternoon on February 3rd. Click here for 2012 NADA Schedule