Automotive Video Marketing Highlighted at 2012 DMSC

One of the most critical and featured topics at this year’s 2012 Digital Marketing Strategies Conference (DMSC) will be automotive video marketing. Video marketing has become so vital to a dealer’s success in selling more cars online that the DMSC is taking a completely new approach to give dealers the hands on experience they need to master this craft.

Amateur videographers and even those who have never taken a video before will walk away from the 2012 DMSC Video Marketing workshops with the know-how and skills to create powerful and professional walk around videos and customer testimonial videos.

First Class Educators, the company behind the DMSC, stops at nothing to bring the most advanced and powerful educational strategies to their workshops and conferences. The DMSC is no exception and may even raise the bar for all of their future events to a whole new level.

2012 Chevy Cruze On Stage in Monte Carlo Theater During DMSC

There will be five Video Strategies Workshops at this year’s 2012 DMSC, more than any previous year, suggesting its paramount importance for a successful digital marketing strategy. In all of the video workshops, attendees will have the benefit of practicing their skills on a 2012 Chevy Cruze that the DMSC will be showcasing on stage at all of the workshops.

Patrick Perotto, a professional videographer hired by First Class Educators, will be participating in each lab along with the lab’s presenter, walking attendees through the ins and outs of taking superior videos.

• The Video Marketing Workshop topics include:
• How To Use Green Screen Technology to Produce Professional Videos
• Creating Attractive Customer Testimonial Videos
• How To Use Your iPhone For Vehicle Inspections & Marketing
• How To Create Videos To Market Sales and Service

For the first year ever, the DMSC announced a Video Walk Around Contest where dealer employees could enter the contest online by creating a video walk around of themselves highlighting a new or used car. Entries were taken from November through January 15^th. Select videos will be displayed at the video marketing workshops and one will be chosen to win a grand prize of $2,000. The winner will be announced on February 1st at the 2012 Digital Marketing Strategies Conference.

Get the full agenda of this year’s Digital Marketing Strategies Conference online.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees. This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies. DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions. The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

Tags: automotive marketing, automotive video marketing, automotive video SEO, video seo